Resources and Benefits
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MEMBER BENEFIT MUST BE LOGGED IN
Last Update May 15, 2023
May 2023 Issue
 Member News
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Product Information Podcasts for Retailers
Jeff Morrow & Dave Lee from Art Supply Insiders would like to share ideas with you on product training for your staff so you can do employee product training “on demand.” Avoid having to wait for the manufacturer to provide in-person training.
- You can: Train new employees on product specifics. Give existing employees a tool to brush up on product knowledge.
- Receive real-time updates on new art and craft products and product extensions from your existing suppliers.
- Find new products to compliment your existing product selection
- Clarify business and industry trends that owners might not have quick access to.
- Tell us what manufacturers you would like Art Supply Insiders to interview. We would really love to hear your feedback!
Click here to go to your favorite podcast provider or to our website at www.artsupplyinsiders.com
Read more about Art Supply Insiders in June’s Namta eNews. https://www.namta.org/enews
 THE MAGAZINE FOR PEOPLE WHO SELL ART SUPPLIES
Namta Connect
Product Demos • Business Presentations • Roundtables • Happy Hours Namta Connect Virtual Schedule
Retailers These sessions are a great way for YOU and YOUR STAFF to learn about products, and can help make your staff more confident and knowledgeable for your customers.
 Suppliers Sign up to schedule a live session showing your products in Demo Alley. Your Demo doesn't end when Zoom ends - Demos are recorded and made available for all members to watch. - SEE THE STUDIO below.
Sales Representatives Make sure your suppliers know that you can Demo Alley their products on Namta Connect on Zoom.
The Studio MEMBER BENEFIT MUST BE LOGGED IN
Members, you can watch recorded Namta Connect sessions. The Studio is a place for where Namta Members can view past Namta Connect Educational, Demo, and Social recordings.
Read about how to use The Studio. Or, go straight into The Studio to view recordings namta.mclms.net - and use your Namta Log In.
Namta Members - we can help you promote an available position within you company in Namta eNews.
Job Listings are FREE for NAMTA members.
♦ Artist & Art Materials and Retail Studies

Retailer Study - 2018
Namta’s 2018 Retail Study, the second piece of the association’s tri-annual Artist and Art Materials Survey, is now downloadable here. The 36-page report is free to Namta members.Conducted by The Olinger Group of New Orleans, the study is the fourth report of art materials retailer research (previously studies were done in 2009, 2012, 2015) designed to identify and monitor current and future trends in the art industry. Both US (153) and Canadian (15) art materials retailers participated in the study, which was conducted between February 15 and March 9 of this year.
Artist & Art Materials Study - 2018
NAMTA’s 2018, tri-annual Artist & Art Materials Study is another of NAMTA’s great member benefits and represents the fourth in a series of valuable survey data about the Art Materials business and its customers. The Survey was conducted in the fourth quarter of 2017 for NAMTA by The Olinger Group of New Orleans. The Namta study was based on an online survey of 7,090 professional artists, student artists, and art hobbyists. This very large sample size yields a very low margin of error of ± 1.1%. Every survey involves some degree of error – that is, some difference between the survey result and the actual population result if every member of the relevant population were measured. A margin of error ± 1.1% means that we are 95% confident that the survey result is within only ± 1.1% of the true population value. This extremely high degree of precision ensures that the survey-based estimates presented in this report are accurate and trustworthy. Because the population was sampled by inviting respondents to self-select to participate, we are unsure which sources participants came to the survey from. But considering the large number and variety of participant sources, there should be no particular bias toward respondents from any one particular sample source. - The Olinger Group The 2018 Artist & Art Materials Study is packaged in 3 reports:
- Tables and Trending
- Artists & Art Materials Survey Report
- Artists & Art Materials Survey Comments
All three reports are FREE to download for Namta members.
♦ Retail Operations Manuals
MEMBER BENEFIT MUST BE LOGGED IN
101 Tips (that don’t include pricing) for Art Material Retailers (2013)

♦ Essential Reference Guide (ERG) ♦ Art Materials Training
The Essential Reference Guide (ERG) was written in 2004 and is still used for staff training by some Namta members. After studying the files, members are encouraged take the online test.
MUST BE LOGGED IN
 Take a look at MITRA, a website about Materials Information and Technical Resources for Artists - and all who are interested.
Art Advocacy Website Along with NAMTA.org, NAMTA also offers a site NAMTAartadvocacy.org with facts, information and tools about and for Art Advocacy for everyone.
Two colorful posters, three different sizes to download and print for your office, store, or to give to your local schools and art organizations. Download for Free
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