NAMTA Connect Schedule

My Biggest Success and Most-Notable Screw-Up with Tim Collins

When: Thursday,September 11th at 3:00 PM ET
Speaker: Tim Collins with host David Pyle

Guess who’s coming to NAMTA Connect? This regular series features conversations with leaders within the industry - this month with Tim Collins, President of The Collins Group. We’ll open the door to discuss memorable and pivotal moments: what’s been learned over the years in the creative industry? What opportunities does he see ahead for the community? What are Tim’s most memorable experiences (names changed to protect the innocent!)? You’ll walk away with deeper insights about the creative products landscape. We can’t wait to see what he brings to this discussion!

About Tim Collins:

Tim Collins serves as President of The Collins Group, a leading manufacturers’ representative firm specializing in the papercrafting and gift industries. With a strong track record in building successful sales-rep networks, he leads the company in connecting creative manufacturers with retail partners across the U.S. Drawing on deep industry expertise in papercraft suppliers, Tim oversees and fosters long-term influence and reputation in the creative products sector. Prior to establishing The Collins Group in 2007, Tim spent 8 years as President of Collins Consulting, Inc., providing sales and marketing consulting services to manufacturers in the gift and papercrafting industries. Before entering into his own businesses, Tim worked with a number of mid-sized, multi-store specialty retail chains.

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Ready to host events and promotions that bring a steady stream of customers to your store? How about having at least one no-cost, low-cost event lined up each month to boost both traffic and sales? Sound good? Then get ready to master the art of Shoppertainment!

Join Georganne Bender for an insider session on how to set your store apart from the competition. You’ll learn retailer-tested strategies for creating high-impact events and promotions that not only increase foot traffic and sales but leave your customers thrilled, and your competition scrambling. You’ll leave this NAMTA Connect session with a wealth of fresh event ideas, powerful promotional planning techniques, important steps to run a sale, plus 10 customizable event templates to help you get started!

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As a retailer, how do you create in-store demo sessions that sell product and create repeat customers? As a product brand, what are the essentials for creating a well-structured and repeatable product education program that serves your retailers AND their customers? Dynamic education is essential for differentiating yourself - and a well-planned and brilliantly executed program can be a foundation for any creative products business. In this session, we'll look at how to do exactly that! 

About David Pyle: has been developing and managing successful marketing campaigns in the art and creative products community for over 35 years. He’s served as a leader in retail and branded consumer products. He also spent 15 years in media as an executive leader and Group Publisher for the largest media brands in the fine art-making and crafting categories. In 2020, he launched a new marketing services group called Pyle Creative Studio. David is also an accomplished artist and image maker - and he teaches at Colorado State University in the Arts Management program.

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