RESEARCH THAT MOVES OUR INDUSTRY FORWARD
Meet Kaleidoscope

Kaleidoscope is NAMTA's new consumer market research initiative, designed to provide the creative products industry with valuable insights into consumer behaviors, emerging trends, and market opportunities.

Developed in partnership with Spark Market Research, Kaleidoscope transforms complex data into actionable insights that help retailers, manufacturers, and distributors make more informed business decisions.

THE VALUE OF KALEIDOSCOPE
Turn Insights Into Opportunities

 Consumer Trends

Understand evolving consumer behaviors, interests, and purchasing habits.

Market Opportunities

Identify emerging opportunities across the creative materials industry.

Industry Insights

Explore the data behind changes in the creative products marketplace.

 Smarter Decisions

Use research-backed findings to guide business strategies and planning.
 
 POWERED BY INDUSTRY EXPERTISE
In Partnership with Spark Market Research

NAMTA has partnered with Spark Market Research to bring Kaleidoscope to life. With expertise in translating complex consumer data into practical business intelligence, Spark will help deliver meaningful findings and actionable recommendations for NAMTA members.

LEARN MORE ABOUT SPARK→


EXCLUSIVE NAMTA MEMBER BENEFIT
Better Insights. Stronger Businesses.

Kaleidoscope will be available at no additional cost to qualifying NAMTA members, providing access to valuable consumer research and industry intelligence. Member and Non-Member Kaleidoscope Research Study Request forms coming soon.

 NAMTA Members

 Stay tuned for more info about accessing the research.


 Included with qualifying membership  

Not a NAMTA Member?

Learn how NAMTA membership can connect you with industry research and more.

 Explore NAMTA Membership →
FREQUENTLY ASKED QUESTIONS
Kaleidoscope FAQ'S		 HAVE A DIFFERENT QUESTION?
Contact us at [email protected]

What is NAMTA Kaleidoscope?
Kaleidoscope is NAMTA's new consumer market research initiative, developed in partnership with Spark Market Research to provide valuable insights for the creative products industry.

When will Kaleidoscope be available?
Kaleidoscope is scheduled to launch in Fall 2026. Additional release details will be announced soon.

How much does the Kaleidoscope Research Report cost?
Kaleidoscope is available at no additional cost to qualifying NAMTA members as an exclusive membership benefit. For nonmembers, pricing starts at $5,000. To learn more about purchasing the report, please complete our Nonmember Research Request Form.

Do you offer special pricing for students and educators?
If you are a student or educator requesting access to Kaleidoscope, please contact us directly for discounted pricing.

Can I share this report with my clients or industry peers?
No, we please ask that you not share the research outside of your organization or company.