NAMTA Connect Schedule

NAMTA Member Orientation 

When: Tuesday, October 15th at 3:00 pm ET
Speakers: David Pyle with NAMTA team

NAMTA members are connected to a vibrant global community of creative industry experts and peers and have access to exceptional learning opportunities. But how can you access all that NAMTA has to offer? We’ve been making changes to make the things even more accessible. In this session you’ll:

• Get a robust view of your member benefits and how to make the most of them.
• Live tutorial on the re-designed Studio where you’ll have access to unparalleled product and business education including the Creative Product Certification Program.
• Get answers to frequently asked questions about NAMTA membership.
• The opportunity to network with your colleagues. 

This session is open to members new and returning. We look forward to seeing you there!

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Growing Your Customer Base:
Finding New Customers and Keeping the Ones You Have

When: Thursday, October 17th at 3:00 pm ET
Speaker: Heidi Kaisand

 In this engaging session, we'll dive into proven strategies for identifying and reaching new customers while building stronger relationships with your current ones. We’ll start by examining the common traits of your existing customers and how to find more just like them. Then, we’ll explore both short-term and long-term communication methods that keep your business top of mind, including personalized marketing and customer engagement techniques. Finally, we'll discuss the power of partnerships—how collaborating with other businesses and influencers can expand your reach and help grow your customer list. Whether you’re a new entrepreneur or a seasoned business owner, you'll walk away with practical tips to strengthen your customer connections and grow your business!

About Heidi Kaisand:
Heidi Kaisand is the publisher of Creative Retailer® magazine, a trade publication guiding small business owners to success. She is also the owner of Hen & Chicks Studio in Conrad, Iowa. This brick-and-mortar store, with a strong online presence, carries quilting, sewing and craft supplies, offers longarm rental, and has a retreat center where people can create for days. Heidi indulges her creative spirit by helping individuals and groups succeed at quilting, scrap booking, and other art forms. Her goal each day is to help retailers and customers be creative and successful.

When Heidi’s not working, she loves to spend time with her family (Jeff, Henry, Virginia, and Goldie), sewing and scrapbooking as often as possible.

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8 Creative Content Styles to Boost Your Brand:
Stand Out on Social Media

When: Thursday, October 24th at 3:00 pm ET
Speaker: Traci Reuter

Are you ready to supercharge your social media content and ads with creative ideas that work across platforms? In this session, you’ll discover 8 versatile styles of content that can be used in both images and videos to engage your audience and drive results. Whether you’re launching a new product, showcasing your customers’ experiences, or setting yourself apart from the competition, you’ll walk away with fresh inspiration and at least one new style of creative you haven’t tried yet. Come prepared to unlock new possibilities and leave with actionable ideas to bring your content to life.

About Traci Reuter:
Traci Reuter is the Founder of Sunlight Digital (formerly Divine Social), a growth agency specializing in paid social advertising and email marketing. With over 25 years of experience, Traci is known for her strategic thinking, forward-focused mindset, and relentless drive to help businesses grow and achieve results far beyond their expectations.

A sought-after speaker, coach, and contributing author of the bestselling book, The Ultimate Guide to Facebook Advertising, Traci also co-hosted the highly popular Social Media Marketing Happy Hour podcast. Recently, she has launched a 10x impact passion project at TraciReuter.com, where she distills her extensive marketing wisdom into practical, easy-to-implement lessons designed to help businesses create measurable, meaningful growth.

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