NAMTA Connect Schedule

 

NAMTA Connect keeps Members in touch with Supplier Demos, Business Presentations, and Member Meetings all on the ZOOM platform. All sessions are scheduled in Eastern Time.

Are you a supplier member interested in showcasing your products on NAMTA Connect for free? Sign up for a product demo to secure your spot on NAMTA Connect. Questions? Contact Carrie Luckie.

Present on NAMTA Connect

 

  

From Invisible to Everywhere: How AI Is Changing Search, and Social Media Marketing  

When: Tuesday, June 16th at 3:00 PM ET
Speakers:Presented by Creativity Consulting Group & POSTfeedAI 
By Steve Robinson & John DeFusco  

Search has shifted. AI now answers questions before people click links. Google Overviews, ChatGPT, and Perplexity all decide which brands get recommended. Most brands have no visibility into whether they appear in those answers. In the first half of this 60-minute workshop, you'll learn how AI discovers products, why traditional SEO is no longer enough, and what "answer-first" strategy means in plain language. You'll leave with an audit framework and a clear 30-day action plan.

But visibility is only half the battle. The other half is converting discovery into local sales. That's where POSTfeedAI comes in. Brands post once. Retailers subscribed to your brand hashtag automatically receive the post on their Facebook and Instagram pages with their store name, local calls-to-action, and tracking links that drive traffic to their stores. No coordination overhead. No missed campaigns. No "I forgot to post." You'll see live dashboards showing impressions, engagement, and local conversion!

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The Three-Step Promotional Video: Create Effective, Easy, Efficient Videos That Attract Customers and Boost Sales

When: Tuesday, July 7th at 3:00 PM ET
Speaker: Lyric Montgomery Kinard from the Academy of Virtual Teaching

Independent art and craft retailers are facing a growing challenge:
 your customers expect engaging video content, but you don’t have the time, staff, or technical skills to produce it. And even when videos are posted online, today’s customers are skeptical. They’re overwhelmed by ads, algorithms, and influencer-style content that doesn’t feel real. 
 
What people trust - and what actually brings them into your shop - is authentic, grounded, human video that shows your brand’s expertise, personality, and hands-on knowledge.The good news is that you can create these videos quickly and confidently using nothing more than your smartphone. In this NAMTA Connect seminar, you will learn a simple, practical, three-step video system designed specifically for brick-and-mortar art retailers who want to connect with customers without adding hours of work each week.
 
Lyric Montgomery Kinard – is an accomplished artist, author, and educator who helps creative businesses use video and online education to reach more customers and grow sustainably. As the founder of the Academy for Virtual Teaching, she has supported hundreds of art and craft entrepreneurs in developing practical technical skills and building confidence with digital tools.


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10 Power Ideas to Keep Your Customers Close!

When: Tuesday, July 14th at 3:00 PM ET
Speaker: Georganne Bender

There's a well-known saying in retail: "If you don't make dust, you eat dust." In today's competitive marketplace, that's truer than ever. Success belongs to retailers who create excitement, spark curiosity, and give customers reasons to keep coming back. The challenge isn't just doing something memorable once, it's doing it consistently.

Customer loyalty is like an election held every day, and shoppers cast their votes with their wallets. So, ask yourself: Why would someone pass other stores to shop at yours? What's new? What's different? What's inspiring? What makes your store a destination rather than just another stop?
In this fast-paced, idea-filled session, you'll discover 10 practical strategies you can implement immediately to strengthen customer loyalty and create a shopping experience customers can't wait to repeat. And you'll leave with a notebook full of actionable ideas, fresh inspiration, and proven techniques you can put to work right away to make your store more engaging, memorable, and customer-focused than ever before.

 
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Have you missed some NAMTA Connect Session

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NAMTA Connect delivers dynamic, essential product and business information tailored for the creative products industry.  Every month you can take advantage of product information sessions designed to drive sales.  There are key business strategy sessions around marketing, social media strategies, new market opportunities, and more.  Every session takes shape with a conversational and entertaining spirit intended to help you uncover fresh tools, strategies, and resources for growing your creative products business!