NAMTA Connect Schedule

Can't Resist Selling: Using the New Creative Products Certification Program to Boost the Selling Power of Your Staff

When: Thursday, May 2 at 3:00 pm ET
Speakers: David Pyle and Jordan Pyle 

Join us on Namta Connect to learn about the NEW creative product certification program. How can you access this FREE training program? How can you sign up your staff? How can you use this resource to boost the selling power of your staff? We’ll dive into the ins and outs of this program from the content and format of the certification to the registration and accessibility of this resource. Sign up today!

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Sublimation without a Printer featuring NEW Acrylic Paint Colors: Product Demo with Artesrpix 

When: Thursday, May 9 at 3:00 pm ET
Speakers: Ashley Ciccero 

Join Artesprix, the inventors of Sublimation Craft, to learn all about sublimation acrylic paint. Learn how sublimation acrylic paint can bring sublimation to a new audience. Join this live demo of sublimation acrylic paints and you’ll receive our extended Springtime specials. With different sublimation craft mediums to choose from, our product line excites all makers with endless possibilities of turning their favorite techniques into professional products with Iron-on-Ink! Sign up today!

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10+ Visual Merchandising Strategies You Need to Know

When: Thursday, May 16 at 3:00 pm ET
Speakers: Kizer and Bender 

Visual merchandising is an art, but it’s also a science that can help your product sell itself with display techniques designed to create sales. During this NAMTA Connect presentation, you will learn 10+ strategies to help you tell product stories, how to utilize Speed Bump Displays, what to merchandise on Power Walls, when to add props, how to properly sign your displays, where and how to utilize Vertical Merchandising, Visual Curve Merchandising, the Pyramid Principle and the Power of 3, plus which fixturing to use, and more. You’ll be blown away by the visuals and eager to put what you learned to work on your own sales floor!

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Automated Content Sharing: Building Relationships between Brands and Independent Retailers on Social Media

Speakers: John De Fusco with CRAFTalytics

In the landscape of modern marketing, effective collaboration between brands and their retail partners is crucial for maximizing reach and engaging with audiences at a local level. Join CRAFTalytics for an innovative automated solution designed to enhance how brands collaborate with independent retailers on social media. This session will cover how the CRAFTalytics tool can significantly streamline content distribution, improve marketing ROI, and strengthen partner relationships. This session is intended for manufacturing brands and independent retailers. Register now to gain valuable insights into improving your collaborative marketing strategies.

John De Fusco has a Bachelor’s Degree in Engineering and an MBA and held positions of increasing responsibility over a 20-year career in Information Technology in the Financial and Telecommunications industries. In 2005 John made a transformational pivot and joined his wife Carla Canonico in launching a quarterly consumer craft magazine, which they’ve grown to a readership of over 20,000, and continues to publish in both print and digital formats. In 2014 John and Carla launched CRAFTEDcontent, providing online content marketing services to craft brands building on relationships established through the magazine. In 2016, John and Carla launched CRAFTalytics, an agency offering a range of leading-edge digital marketing services focused solely on the art and crafts industries, targeting brands, suppliers, retailers, and networks of independent dealers. In 2021 CRAFTalytics partnered with NAMTA to offer free trials and discounts to members.

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