International Art Materials Association

 eNews:  June 17, 2020
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Sarah Carnline

US Sales Manager, Cranfield Colours

[email protected]

How did you become a part of the art materials industry?
Sarah: When I was a Fine Art student at NGU, my professor put my name forward to assist the British Paint & Ink manufacturer Cranfield Colours at an Art Fair in Atlanta. This holiday-job grew until I was convinced both by the importance of using good quality art materials and that Cranfield was the company I wanted to join!

What do you do, and what is your favorite part of your job?
Sarah: The role of US Sales Manager is difficult to define in a smaller independent company. It encompasses the obvious aspects of securing new customers, looking after existing clients and answering questions from end users. It also involves providing demonstrations and lectures at Universities and Colleges, art societies and shared studios. Whilst I enjoy public speaking, it is the questions and answers section that follows the talks that are perhaps even more rewarding. Passing on some of the insights that an older company like Cranfield can provide is enjoyable but this is matched by the fact that I invariable learn something new myself. Artists are an engaging and interesting bunch.

Video: Sarah Making a Colorchart

Do you create art?
Sarah: I started out barefoot as a child in the sand squishing it between my toes and fingers creating what I thought were fantastic works in sand on the beach. But despite always loving art and going on to study Fine Art, I didn’t see myself as an artist until a few years ago. Sadly many of my art student friends left the art world after graduating. I am very fortunate that I have access to all kinds of wonderful materials and can paint and print, without my income depending on the result. I tend to work on large works when printmaking and small when oil painting!

Who from the industry has taught or influenced you most?
Sarah: All my colleagues are great to work with. Cranfield’s Technical Manager Paul Lee is enormously knowledgeable whilst very humble and our third generation Managing Director Michael Craine is hugely energetic and passionate about color and Cranfield. The name I chose however is another woman in the art world - Cranfield’s Sales Manager Rachel Rowe. I’m not convinced that a 'balanced life' is possible but Rachel is the perfect example and inspiration for the 'blended life'. Rachel combines running a home with two children, Oli her husband with Henry the dog with overseeing Cranfield’s extensive sales operation on at least 5 continents. Rachel is so loved by our customers because she is so interested and attentive to them. Rachel remains my sales mentor and an influence for good in my life.

What non-industry person has taught or influenced you the most?
Sarah: As a student, I spent some time working as a volunteer at the Amy Biehl Foundation in Cape Town, South Africa. Amy came to Cape Town in her early 20’s and despite enormous dangers and obstacles has served the townships for several decades forming the Amy Biehl foundation to help young children. You cannot meet her and remain uninspired.

Do you have something special to say about the history of your company?
Sarah: Where do I begin?! Cranfield naturally oozes charm and history. I love spending time at the factory. Even some of the ancient laboratory devices have a story to tell. The current Managing Director is third generation color man and along with the older staff members, their memories always entertain me. I suppose what I also like is how Cranfield have sympathetically introduced more modern methods of production and product handling without compromising the hand-made artisan roots of the company.

Do you have any advice that you would give a new person coming into the art materials industry?
Sarah: In my first week with Cranfield, I went to spend the morning with some key industry figures in San Francisco. I learnt that there were two options for me as a Artists Paint ambassador. The first was to tell every single artist in the country one-by-one to storm into their local art store and demand the Cranfield brand, the second and more achievable route was to prove ourselves to retailers as a safe pair of hands with dependable product and service. You can’t be everything to everyone all at once!

Where on the planet have you been that you were the most impressed with the visual art?
Sarah: Cape Town. Few resources, limited money, not much by way of good materials but big, punchy and imaginative art!

Is there something else that you think the membership would be interested in knowing about you and/or your company?
Sarah: I was asked to sing the Beatles song ‘Let it be’ at a piano bar in Albuquerque. Unfortunately the pianist started far too high, which was OK for the verse, but as the chorus approached, I sounded increasingly like Minnie Mouse. Sadly there is a recording of it somewhere. My life’s aim is to find that video and destroy it…
Thank you Sarah!

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by Savannah Davis, Namta

Anyone else find themselves constantly deleting emails? I feel like April, May and June have just overwhelmed my phone storage and I am quickly approaching a necessary upgrade. This sounds oddly like how 2020 has been on all our mental capacities so I don’t know why I am shocked at my phone’s limits. It’s very millennial of me to say this, but come December 31st I think we all deserve participation trophies for 2020!

Anyway, back to the emails- it goes without saying that the communication storm arriving to my inbox at all hours of the day was in regards to COVID-19. Unlike relentless sale messages that I quickly unsubscribe from, I found myself scanning all of them. Understanding the urge to say something, and recognizing this wasn’t limited to emails but also social media postings, handwritten notes on shop doors, etc... businesses everywhere frantically communicating to their audiences. Store hours, contactless pick up, deliveries, closings- words jumping out at me everywhere I look.  
It’s been several weeks since the influx in correspondence and I have taken a lot of that time to evaluate how companies I support have handled their message and what has stood out to me amongst a sea of similarity. As consumers, we had a real opportunity to look at how thousands of companies reacted to an unfathomably bad set of circumstances. We are all consumers- consuming products, news and updates, information and graphics, trends and changes.
On a more personal note than my favorite megastores with finely crafted PR messages, working for Namta, I have taken in significant information from our members on the art materials world and its retailers. We see you and the determination this season is taking, and I will sing your praises whenever I look back on 2020.

"It’s very millennial of me to say this, but come December 31st I think we all deserve participation trophies for 2020!"

But for just a selfish moment, I want to help you see us. I want you to see Namta.  
Like you, and everyone else, we have aspired to become masters at pivoting. Just a few months ago I had my first day at Namta. My new job jitters lasted until about lunch time where I looked around the table and listened to a close-knit team of people tell me about Namta and of course- Art Materials World. This was back before the real chaos of Covid started and we felt comfortable huddled into one booth and working in a small office filled predominantly with hand sanitizer for the upcoming show.
Fast forward a few months and we have had to cancel two Chicago show dates. The weeks in between each cancellation filled with a lot of fine-print contract reading and negotiating, booth layout adjustments, updating financial reports and marketing, and transitioning to working from home. So, without a show on the horizon until 2021 you may have wondered if Namta is taking a second to catch its breath. To feel the disappointment in not getting to see all the hard work come to fruition. Let me assure you, they have not. This team, if anything, has went into overdrive navigating how to still deliver for you.  
All of my peers deserve a standing ovation (or large glass of wine) but today I want to do a not-so subtle brag about the other “new” girl. While most of you already know Leah Siffringer, having been apart of the team since 2008, she started 2020 in a new role as Namta’s Executive Director. These are not times in the world where I envy anyone in a leadership role but there is no denying she was made for this type of position. She is the workhorse behind the scenes constantly pushing everyone to think bigger and do better for our members. Persistently researching and finding information to get shared on every platform so that it makes its way to whichever member may benefit from it.
To any of you who haven’t been on Namta’s resources page on the website recently- I implore you to go there now. I’ll make it easy, click here! But then come back...
As you scrolled through you saw The Palette, The eNews archive, The Gallery, Member Directory, Healthcare coverage options and so much more. Or maybe you have noticed the emails that say, “Hey members, we thought you may be interested in this..” directing you to outside resources, or participated in one of our Zoominars with Rick Munisteri and an expert(s). Or maybe you’re planning to participate in the upcoming Next Generation Happy Hour with Rick and myself (shameless plug because there’s nothing worse than being the only one at a happy hour). These resources are our way to connect with you outside of the show, and are being put together at the urging of the new Executive Director. Leah has also repeatedly shared that these items are not being put into place simply to serve you during the pandemic- these are tools that will be ongoing for Namta members in addition to the show. Our world is experiencing very trying times but Namta is taking it all in and making adjustments to continue to support you. These newer resources are just the beginning and knowing Leah’s style of ‘rolling up her sleeves’ and doing whatever it takes to get the job done, I know Namta will continue to be an association you are all excited to be a part of- and one I am proud to work for.  I know you would all agree with me, if you had gotten the chance to spend any time with Leah this year at Art Materials World…so the anticipation for 2021 will continue to build and in the meantime you can find us pursuing new ways to connect with you. 

We know your inboxes are full, your to-do lists are long and your worlds are transitioning into a new normal- and we hope you know that Namta is pivoting along side you and cheering you on every step of the way.

In the spirit of growth and expansion, we are taking in all feedback and genuinely listening to what resources are helpful for you. Please share any insight, praises or criticisms at [email protected]

- Savannah

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is Open

Thursday, June 25, 2020

5 pm EDT - Eastern Daylight Time

Hosted by Rick Munisteri and Savannah Davis - Namta

  • The Next Generation Happy Hour is for Namta Members who are under the age of 45
  • Meet virtually with your friends and make new ones
  • Make sure to have your favorite beverage
  • Be ready to introduce yourself and share something fun or tell everyone what you do to de-stress during the Pandemic
  • Since we can’t buy you a drink in person we are going to have a drawing for a $50 gift card for all who attend


Make sure you are keeping an eye on Namta's Zoom Schedule posted on the Home Page of

It's updated regularly and Past Session Recordings are located at the bottom of the Schedule (and below.)

The Schedule includes The Theater, The Cafe, and Demo Alley. 

If you are interested showing your product in The Demo Alley, fill out this form and we'll contact you to schedule your Demo. 

Past Session Recordings

Watch Recording

Things to Do Before You Reopen Your Doors for Business
Presented by Kizer & Bender
Recorded May 21, 2020

Watch Recording

How to Get Started With and Improve - ONLINE SELLING
Presented by Turner & Su
Recorded May 28, 2020
Watch Recording BRILLIANT+BOLD
Great Marketing and Advertising in Times of Crises
Presented by David Pyle
Recorded June 11, 2020

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Phoenix Art Supplies & Framing is bringing its iconic '40 Art' summer exhibit out of the tent and safely online.

This open-to-all art virtual Art Exhibit and sale, is a one of a kind exhibit where all the art is sold anonymously and all for $40 each.

ANYONE can enter and EVERY piece submitted is exhibited and for sale. All artwork is unframed and measures 5x7".

If you are in the area, give it a try. Whip up some 5x7" pieces and bring to:
Phoenix at 1810 S. Easton Rd., Doylestown, Pennsylvania.

Details to enter and to purchase are online at





    Applications accepted through July 31

   Thank you 2020 Art Advocacy Grant Supporters! 

High school students create a mural in Cataño, Puerto Rico, as part of efforts to advance community healing after Hurricanes Maria and Irma. Photo by Colectivo Moriviví

A Message from the National Endowment for the Arts
". . .
we strongly believe that the arts can be a powerful form of healing. Whether they're helping us recover emotionally from personal trauma, or physically as we regain strength, or whether they are helping communities heal from painful social divisions, the arts are a panacea regardless of the situation at hand. At a time when national healing feels more necessary than ever, we've put together a collection of quotes that illuminate how the arts can play a role in our communal road to recovery."

  • “Healing is about not denying the situations we’re in and forgetting them, but turning them into stories of what we are able to do and what we can overcome.” —Artist Chachi González, on the healing arts in Puerto Rico
  • “Perhaps the mission of an artist is to interpret beauty to people—the beauty within themselves.” —Langston Hughes
  • “For me the role of the artist is to be a bridge builder. It is as much our job to heal and inspire and sometimes entertain as much as it is to disrupt and provoke.” —Vijay Gupta, founder of Street Symphony. Listen to our full interview with Gupta here. 
  • “Art is a wound turned into light.” —Georges Braque
  • "Art matters because it is a hate-killer. Art matters because it is the one true great connector in a world that seems to be very unconnected, and it's important now more than ever to shine a huge light on that connectivity that we have, that we often forget." —Josh Groban. Read our full interview with Groban here.
  • “Beauty was not simply something to behold; it was something one could do.” —Toni Morrison
  • “In the midst of chaos—mine, history’s and the planet’s—we humans have learned, if we’re lucky, to look for consolation, to search out the solace of art, music and literature….” —Mary K. Otto
  • "A poem can provide testimony. A poem can provide solace. It can provide a connection." —NEA Literature Fellow Kevin Young. Listen to our podcast with Young here.
  • “Art as therapy is just the greatest way to heal. You’re able to heal yourself on the inside, but you’re also able to create beauty in this thing you made with your own hands.” —Matt Anderson, on the role of art as therapy in working with Cherokee foster children
  • "Art is the highest form of hope." —Gerard Richter

Artmaking activities in a medical/clinical setting assist patients, patients’ families and medical staff with restorative and relaxing experiences.  The artmaking can also contribute to the facilities environment. This contribution adds to the patients’ sense of well-being and control. It helps the patient deal with pain, anxiety, and other challenges associated with illness & treatment. It can provide enjoyment, distraction and engagement. - - National Organization for Arts in Health

See more Art Matters Facts on


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We Make Enrolling in Healthcare Coverage Easy!

What if you could have all your healthcare questions answered in one place? What if you could choose a plan based on facts and details that fit your life? What if every plan came with non-insurance benefits at no additional cost that helped you save hundreds, maybe even thousands of dollars? When you begin your healthcare coverage journey at you will find the simple answer to all these questions. We have answers to all your healthcare coverage questions, you get to choose a plan that fits your needs, and we can help you save not only this year but year after year!
The marketplace empowers you as a Namta member to be able to make a decision on the healthcare you want and need.  One way we empower members is by offering a one-of-a-kind marketplace and ongoing education regarding healthcare related topics by answering FAQs that matter most to you as a Namta member. Below is an FAQ regarding co-pays.  
What is a Co-pay?  
A co-pay is a fixed amount paid for healthcare service by the patient, usually when the service is received. Insurance providers often charge co-pays for services such as doctor visits or prescriptions drugs. Co-pay amounts vary depending on the type of service, your insurance carrier, and generally do not count towards the deductible. There may also be a co-pay after you pay your deductible and when co-insurance is owed. Some carriers such as Blue Cross Blue Shield may list co-pays for some visits directly on the patient carrier ID card. A simple login to your account on the carrier website or mobile app will also let you see all plans and copay amounts.
We hope this information has been helpful for a better understanding regarding the many facets of the healthcare industry. was launched with Namta members in mind and has created a one-of-a-kind marketplace for all your healthcare needs. Visit today to begin your enrollment process and breathe easy knowing you have been empowered with the tools to choose the one plan that’s right for you and your family.  Keep an eye out for more terms that will help you on your journey as well.

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Articles found on the Web with you in mind.


Learn How to Help Your Employees Feel Safe Psychologically

You can provide all the PPE you want, but it's also crucial that your employees are emotionally secure in their workplace.

Article from Brit Morse, Web Producer, Inc.Com    @Britnmorse

As the doors to stores, offices, and manufacturing plants open again, leaders are grappling with new local and federal safety procedures to prevent the spread of Covid-19. But whatever number of facemasks or bottles of hand sanitizer are on hand, business owners still need to make sure employees feel safe, both in the workplace and around customers.

One group of Amazon workers clearly doesn't feel that way. Last week, Amazon warehouse employees in New York City sued the retail giant, claiming that its working conditions put them and their family members at risk of contracting Covid-19. They accused Amazon of violating public nuisance and employee safety laws by misinforming workers of the dangers. Amazon said Wednesday it was reviewing the complaint, according to Bloomberg.

"If there is not a good process and procedure in place for employees to bring those concerns forward and feel that they are being addressed, companies run the risk of one of these Amazon-type suits," says Erin McLaughlin, labor and employment attorney at Pittsburgh-based law firm Buchanan Ingersoll & Rooney. McLaughlin says a lawsuit like that could be fatal for small businesses that don't have deep pockets.

With ample communication and education, though, you can help your employees feel safe in the workplace. Here's what you need to do.

Explain the reasons behind your new policies.
Avrum Elmakis, the CEO of CLMBR and owner of three Rise Nation fitness studios in the Denver area, says educating employees on new practices, equipment, and procedures has been the best way to help both employees and customers feel safe. He says his employees have had to learn not only how to handle new procedures but also the backstory on why they've been put in place. For instance, why classes are restricted to a certain number of members, why there's temperature tracking, and why the company uses a steam machine for cleaning.

Understanding those "whys" makes employees more secure in their own workspace, and able to give clear answers when customers ask. "Education builds natural confidence," Elmakis says. "And the ability to convey that to the consumer is huge in my mind, especially in the current and post-Covid world."

Stay current on local, state, and federal guidelines.
With regulations changing constantly, it's crucial to get updated information. Before reopening, Elmakis gave one of his administrators the task of checking on guidelines every day. His studios are in different counties and many of the local regulations vary.

McLaughlin offers similar advice. She says that companies can shift some workers who might be temporarily underemployed to work on Covid-19 response plans, and charge them with staying abreast of the local rules. Or, she says, employers can hire outside help such as HR consultants to keep them updated, which may be beneficial if the company operates in multiple locations.

Have open conversations about guidelines and the use of PPE.
Frequent, fluid conversations with employees are vital, says Denise Rousseau, professor of organizational behavior and public policy at Carnegie Mellon University. First, she says, sit down with people, and as they share concerns, you share information about procedures and local regulations. On the basis of that conversation, update the guidelines you have, or write new guidelines to make it work. It's important, she says, to give people a voice in how you're going to go about keeping everyone safe: "It's about participation and an attitude of learning."

It's also worth having conversations specifically about PPE. McLaughlin says she often advises clients to allow employees to use the PPE that makes them feel the most safe in the workplace. Ask employees whether they have medical conditions that might prevent them from using a mask, or if they would rather use a respirator (a medical-grade mask such as an N95), and treat it as an open conversation.

"The key is being flexible, and certainly being flexible to address concerns in the workplace," she says.

Emphasize community safety.
Employees may have differing views on what safety precautions are necessary in the workplace. This is why, Rousseau says, it's crucial that management creates training materials and clearly communicates them to all employees. She also says that the only way employees are going to feel truly safe is if the agreed-upon procedures are followed by everyone.

"It's always about reminding people that they're in a community. That it isn't just about their own rights," she says. "It's about everyone's protection."

Document safety issues and new training materials.
Employees should be trained on how to perform OSHA standard hazard assessments, but also how to appropriately address other safety issues. That could mean reporting the issue immediately to a supervisor or addressing concerns directly with a customer, McLaughlin says. For instance, how do you handle customers who refuse to wear masks in retail stores, in violation of state or local regulations? She notes that it's generally good practice to document any issues, but if it's an OSHA issue, it's an obligation.

Be sure to document any procedural changes, whether that's the use of PPE, certain hygiene, or spacing or scheduling requirements. That way, everyone operates from the same playbook. These documents may also come in handy should an employee lawsuit arise.



Article from  PracticalECommerce
by Mike Eckler

Once touted as the future, contactless payments never achieved mass popularity. Shoppers preferred the familiar swipe, dip, PIN-entry, and signature. The Covid-19 pandemic will likely change that as consumers are now more conscious of what they touch.

In this article, I will discuss NFC (near field communication), the technology that powers almost all in-store contactless payments. I’ll explain how NFC works and how its payments are secured. I’ll also examine the advantages of NFC along with challenges to overcome before such payments are anything other than a novelty.

Contactless Payments

A contactless payment does not require the customer to touch a merchant’s point-of-sale equipment. Instead of touching PIN-pads and pens to authorize transactions, a contactless payment allows customers to wave their payment method close to a payment reader. This is commonly called tap-to-pay, but “tap” is not the best description. A tap is not required. It’s enough to move the payment method close to the reading device.

NFC facilitates many contactless devices. The most common are NFC-enabled credit cards and smartphones, but non-payment devices such as key fobs, watches, fitness trackers, wristbands, and other wearables can also contain NFC chips, commonly referred to as NFC tags.

To check if a device is enabled, look for the contactless payment symbol — four curved lines forming a radio signal. Thanks to Covid-19, we’ll be seeing a lot more of these symbols.


Near field communication is a way for two devices to communicate over radio waves. The term “near field” is used because the signal range is very small — no more than two inches, typically. For NFC payments, the two devices are usually a smartphone that stores credit card details and a contactless-enabled point-of-sale terminal. Almost all new credit cards have embedded NFC tags, too.

Communication between NFC devices is either passive or active.

Passive NFC transactions require only one device to supply electrical power. The passive device (commonly a plastic credit card) receives its power from the radio waves emitted by the reading device. For payments, the NFC point-of-sale terminal constantly emits radio waves while waiting for a passive device to enter its field. When that occurs, the credit card details are transferred to the reader.

Interestingly, if you were to disassemble a contactless credit card, you would find a very thin wire antenna wrapped around the perimeter of the card. It’s this tiny antenna that transmits your credit card details over radio signals to the NFC terminal.

An active NFC transaction occurs when each device provides its own power. A smartphone is a good example of an active device. Apple Pay, Google Pay, and many other payment apps use NFC to perform active transactions. Both devices in an active transaction can transmit and read information over the near field.

3 NFC Modes

There are three modes of NFC communications: reader, peer-to-peer, and card emulation. Each can be used for payments.

  • Reader mode. A type of passive NFC transaction in which the reading device supplies power and reads the information on the NFC tags. For payments, contactless-enabled credit cards are the primary example of passive transactions.
  • Peer-to-peer mode. In peer-to-peer mode, two active devices communicate over the radio-wave field. Typically, NFC peer-to-peer mode is used for sharing documents and images and not payments, even though there’s nothing technically that prevents payments over peer-to-peer connections. It just hasn’t caught on. Most peer-to-peer payment services (e.g., Venmo) rely on cloud-based internet communications to initiate money transfers, not NFC.
  • Card-emulation mode. Apple Pay, Google Pay, and most of the tap-to-pay smartphone apps use NFC card-emulation mode in which one of the devices emulates a payment card. Indeed, when Apple Pay is installed and activated, your phone becomes your card. Card-emulating devices contain an NFC antenna (usually wrapped around the battery on the back of the phone) and an embedded NFC tag that can transmit the card’s details. Because of security requirements, credit card details are not stored in NFC tags but in protected areas called “secure elements” (see below). Only when the sensitive information needs to be transmitted does the NFC tag play a role in card emulation.


Several layers of security protect NFC contactless payments.

  • The near field. The distance between two devices in an NFC transaction is no more than two inches. Thus it’s impossible for someone to scan your contactless card unless he is within your near field, which would be two inches or less from your device or card.
  • Cryptography and tokenization. If someone entered your two-inch near field in an attempt to scan your contactless card (and you didn’t notice), the card details remain encrypted and tokenized. He could not use the information as he could not decrypt it.
  • No magnetic stripe data. Information stored on a credit card’s magnetic stripe is not secure. Magnetic stripes can be scanned, copied, and used elsewhere. Thankfully, NFC payments are secured by a standard called EMV (Europay, Mastercard, and Visa, the three companies that created it), which, unlike magnetic stripe technology, always requires card details to be encrypted and tokenized.
  • Secure elements. In NFC card-emulation mode, credit card details are stored in a secure element, a secure, encrypted, and tamper-proof area. Access to the secure element is highly restricted and protected by many layers of cryptography. Additionally, attempting to break into the secure element will cause it to self-destruct. (A microscope and highly specialized equipment are required.)
  • Spending limits and PIN entry. The card brands (e.g., Visa, Mastercard, American Express, Discover) along with acquirers and merchants can implement additional restrictions on contactless payments. For example, each card brand mandates spending limits for contactless payments. When a customer attempts to pay for an item via contactless payments that exceeds the spending limit, the point-of-sale device will require the customer to enter her PIN.  Merchants and their acquirers (i.e., merchant account providers) can also configure their contactless terminals to prompt for a PIN if the contactless card is used for multiple purchases in a short period.

Advantages and Challenges

The Covid-19 pandemic will likely force brick-and-mortar merchants to reduce crowding, especially around high-traffic checkout lines, as well as to limit physical contacts, such as handling merchandise, opening doors, and pressing PIN-pads and self-service computer stations. Contactless payments help as they require fewer touches. An added benefit is faster in-store checkouts.

However, before they become universally accepted, contactless NFC payments must be overcome several challenges, including:

  • PIN entry. Again, PIN entry ensures that the payee is the owner of the contactless device or card. But, PIN entry defeats the purpose of no-touch payments. Biometrics such as facial recognition could become the next PIN. That is unlikely, though, because of the privacy issues with facial recognition and the costs of purchasing and installing the equipment. In the meantime, during the pandemic, merchants will likely have to sanitize their PIN-pads after each transaction.
  • Spending limits. Contactless payments were designed for quick, low-value, low-risk payments. Buying a cup of coffee is a good example. But, what if a consumer wants to purchase something more expensive? Current rules do not allow high-value contactless transactions.
  • Poor reputation and fear. NFC has a reputation for being insecure. NFC payments are usually more secure than other methods, however. (Cash and wallets can be stolen; ecommerce sites and databases can be hacked; identities can be stolen and forged.) NFC must shake its not-for-commerce reputation to go mainstream.
  • Lack of merchant acceptance. Despite the convenience and checkout speed, many merchants have not upgraded their point-of-sale terminals and PIN-pads to be NFC-enabled. The process is expensive and, pre-pandemic, there wasn’t an urgent need. Until physical stores broadly accept NFC payments, most consumers will not likely pay with their phones or contactless cards.

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Shopify Compass is a collection of free online business training and development courses, most which are self-paced videos to be viewed when it’s convenient for you.

While the educational Compass platform is free, Shopify itself is not, but they are currently allowing customers to get started with a 14 day free trial. The trial can be used alongside the Compass courses so that you can replicate what you’re learning in real time.

Shopify Compass has a “Bring Your Business Online” program which is composed of step by step videos and articles to navigate the Shopify process from start to finish. The program covers everything you need to know from choosing/purchasing a domain name to adding products and even how to set up legal pages to help protect you in case you have customer disputes.

If you’re considering bringing your business online, the first program within “Bring Your Business Online” that you should check out is “Getting Started with Shopify” - a 27 lesson course composed of short clips covering:

  •     How to grow your business with Shopify
  •     How to design your online store
  •     How to ship your product and get paid
  •     How to create happy, repeat customers
  •     How to launch your store

Aside from the courses, within Shopify Compass, you also have access to live and  prerecorded workshops on topics such as:

  •     Strategies for brick & mortar retailers
  •     Email Marketing 101
  •     Designing a store your customers will love
  •     Getting Started with Shopify

Get started on Shopify Compass
View the Bring Your Business Online Program
Getting Started with Shopify Course
To register and explore Live or On-Demand Workshops
In addition to all of the Shopify Compass features, the Shopify platform is also loaded with resources on their Help Center.

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New Employment Opp from Golden Global Sales has beenposted here

Members - along with keeping an eye on Namta eMails and's Home Page for updates about what is going on at Namta, take a look at Doing Business in the New Normal every now and then to see what we've posted.

New Namta Mobile App for 2020

Go to App store to download NamtaNow. Use your email address to log in. If the email address you try to log in with does not let you in, contact Karen at [email protected]