International Art Materials Association

 
July 7, 2021

 

V E R Y   I M P O R T A N T

Soon, each member company will have one vote to approve or to not approve the final plan of the Namta/AFCI merge.

We need to make sure we have the right person responsible for the vote as the main contact for your company.


Please fill out this form so we can verify that we do have the right person.

Or send an email to Karen at [email protected] - thank you.

  

Sign Me Up


Three Reasons the Namta/AFCI Merger Makes Sense

from David 

I've been a member for a long time.

"Wow." That was my first thought when I saw the news about the proposed NAMTA-AFCI merger. "This has been percolating all the way back since the early 2000s. It seems like the stars have finally aligned."

I had some of the same questions that have been voiced by a number of long-time NAMTA members: Can we hold on to the unique art materials identity? Will the organization be stretched too thin? With good management, I believe that both of those issues are manageable. In fact, I believe that there are three key reasons that this is a good idea.......

READ THIS ARTICLE
  

The Millennial View


from Savannah Davis

.....There is no routine and repetition for the Namta staff in this season, rather it has been brain-storming sessions and innovation and rolling with the punches. And you know what? I think we are better for it. The last 16 months or so have punted all of us out of our comfort zones - so we shake off the cobwebs of repetition and look for comfort in progress and adaptability.

As the world slowly trends towards normalcy, we are beginning another major season of change (not just my growing need in my 7th month for elastic waistbands and inability to keep food down) - our intent to merge with AFCI. While the attitude has been predominantly positive since the announcement was made (from both sides) – there is, understandably, no shortage of questions and concerns.......

READ THIS ARTICLE

 


KIZER & BENDER




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Thursday - July 8
3 pm Eastern Daylight Time

Think Like a Brand

Act Like a Retailer

How to Make Your Store More Important than Anything It Sells!

Your brand is your image. It's the customers’ perceived identity of your store and the product that you sell. Your brand is the mental picture that flashes in the customers mind every time they see or hear your store's name.

Branding your business isn't hard – it's easy! And KIZER & BENDER will show you how. You'll leave armed with branding strategies and tactics you can use immediately to build a successful brand and increase your brand awareness.

Don't Miss
The Trusted Guide

Sales Skills for the Creative Products Staff


A 4-Part Series
from David Pyle



Session 1
See recording in The Studio



Session 2
Tuesday - July 13
3 pm Eastern Daylight Time
The Fine Art of Communication
SIGN UP


Session 3
Tuesday - July 20
3 pm Eastern Daylight Time
The Insights & Solution Dialog
SIGN UP


Session 4
Tuesday - July 27
3 pm Eastern Daylight Time
The Invisible Close
SIGN UP


Time Zone Converter

3 pm EDT =
12 Noon Pacific Daylight Time 
1 pm Mountain Daylight Time
2 pm Central Daylight Time

"I enjoyed it! It was a great "overview" that set the stage for the rest of the series. I love these wonderful benefits that NAMTA gives us. I so appreciate the help and advice to build my business."

Comment from Member about David Pyle's The Trusted Guide, Part 1



Sometimes you are just too busy for the Namta Connect Virtual Sessions, so we
've organized the Namta Connect recordings for you in a virtual place called
The Studio.

It's easy! Members use the same log in that you use for namta.org. (Contact Karen if you need help with your log in).

The Studio is a learning management system (LMS) that organizes and houses all of the Namta Connect content that has accumulated over the last year, and everything going forward. Content is sorted into four man categories (Membership News, The Café, Suppliers and The Theater) and you must be logged in to view recordings and PDFs that are stored within each.

We hope you take advantage of The Studio.

Please send your feedback to Savannah Davis.




 

Best wishes for a happy retirement filled with good times to George Bethurem, Catherine Thoele and Jim Semitekol. Many of you have you have known these three MacPherson’s employees over the years from Namta tradeshows and events.

Read more
on MacPherson's Art Dog



Welcome to new member Valley Stamp and Scrap LLC  is a papercrafting brick and mortar located in Neenah, WI. 
"We specialize in mixed media, art journaling, and cardmaking.  We love our crafting community - they helped us survive the pandemic and we want to continue teaching them and providing them with the best products in the industry!
"



   How To Do a Competitor Analysis For Your Small Business

www.simplybusiness.co.uk


 

   Facebook Is Testing Drastic Changes to Instagram to Make It More Like TikTok

www.cnbc.com



Position Available

Regional Sales Manager

Dixon is seeking a candidate with a proven track record of high-level sales performance, to call on strategic retailers and distributors representing our Fine Art brands in the southeastern US.  The ideal candidate will successfully drive profitable sales growth with existing accounts in order to achieve or exceed the budgeted sales and gross margin plan within their assigned geographic regional territory. Ensures high level of post-sales satisfaction, facilitates long term relationships and coordinates all efforts between the customers and the company to achieve satisfied customers and maintain on-going business relationships.

SEE DETAILS
Visit NamtaArtAdvocacy.org


Federal Legislative Update

Both the U.S. House Committee on Appropriations and its Subcommittee on Interior Appropriations approved a $33.5 million increase to the annual budgets of both the National Endowment for the Arts (NEA) and National Endowment for the Humanities (NEH). This matches the amount originally proposed by the Biden Administration to bring these agencies’ funding levels up to $201 million each for FY 2022. Congressional Arts Caucus Chair, who is also the Chair of the Interior Appropriations Subcommittee Rep. Chellie Pingree (D-ME) stated, “The cultural sector has been particularly devastated by COVID-19, and this funding will help to support relief and recovery for community organizations across the country." The bill now moves to a House floor.....

READ THIS ARTICLE






School is around the corner. Arts Integration is needed more than ever for advancing creativity and to increase in the development of our students' achievements. Schools that intentionally use arts integration find student achievement rises by 10% OR MORE across the board.

from artsintegration.com


See more Facts

Send us your Art Advocacy Story?

New Products Page

Partnership Shipping Program

                  

 

The Millennial View
from Savannah Davis

 

Hello Namta Members,

As you know by now, the season of transition is continuing for Namta as we go through the intent-to-merge process with AFCI. Since I joined the Namta staff last March I have seen the membership in uncharted territory- a global pandemic, cancelled shows, trying to offer additional value to a membership that I can’t meet in person, a virtual show, planning an in-person co-located show in Orlando and now a merger process with AFCI. It has truly been curveball after curveball for my entire time in this role. I am typically someone who likes to settle into a job and master my tasks with a kind of efficiency that comes from routine and repetition. There is no routine and repetition for the Namta staff in this season, rather it has been brain-storming sessions and innovation and rolling with the punches. And you know what? I think we are better for it. The last 16 months or so have punted all of us out of our comfort zones - so we shake off the cobwebs of repetition and look for comfort in progress and adaptability.

As the world slowly trends towards normalcy, we are beginning another major season of change (not just my growing need in my 7th month for elastic waistbands and inability to keep food down)- our intent to merge with AFCI. While the attitude has been predominantly positive since the announcement was made (from both sides) – there is, understandably, no shortage of questions and concerns. While we whole-heartedly believe in the benefits this merger will bring to the membership, tradeshow and industry as a whole- we cannot stress enough that you have a say in this process and how the membership will be shaped moving forward. The number of emails that we have received from members wanting to take an active role in integrating the membership types, the show floor, future education programs and more is so encouraging. Rick said it best on the most recent townhall when he said, “we are not perfect” and we do not anticipate this merger to be perfect right from the get go- but if we continue the level of collaboration that has occurred so far, I think we can get pretty close. That’s not possible without you, though. Sign up for the townhalls or future roundtables as they get added to the schedule. Send Rick, Karen, Leah, myself or Sue an email with your thoughts. Request a meeting with one of us if you want to share your thoughts separate from a group Zoom. Eventually, should the memberships both vote to proceed with the merger, this collaboration will be the foundation of genuinely making two associations one, and two trade shows into one mega show. The possibilities and benefits from this combined membership are endless but once again we are asking you to take a step outside of your comfort zone and consider a Namta that looks a little bit different than you may have known it over the last 70 years. Somehow, despite Covid, our association has grown and connected and become even stronger. We believe we can continue that growth, even further, with this AFCI merger. This is an exciting time for the art materials and creative industry and we encourage you to be a part of it.

As always, we will continue to update you through the website, emails and social media as this process develops. Our goal for the last sixteen months has been to be completely transparent with you as we navigate change together. Thank you for supporting the Namta staff and believing in the association- we have a very exciting future ahead. Remember, discomfort leads to greatness (or at least that’s what my doctor tells me as my stomach rapidly grows to accommodate this baby.)

Warmly, Savannah

 

Sign Me Up
Three Reasons the Namta/AFCI Merger Makes Sense
from David Pyle


 
"Wow." That was my first thought when I saw the news about the proposed Namta-AFCI merger. "This has been percolating all the way back since the early 2000s. It seems like the stars have finally aligned."
 
I had some of the same questions that have been voiced by a number of long-time Namta members: Can we hold on to the unique art materials identity? Will the organization be stretched too thin? With good management, I believe that both of those issues are manageable. In fact, I believe that there are three key reasons that this is a good idea:
  • Practicality.  Combining the communities will bring added resources and benefits for all.  Given staffing synergies and additional member revenue, the organization should be able to deliver a number of new and enhanced resources that will be particularly valuable during this time of dramatic market change. Expanded education initiatives. Economies of scale. The potential for a fall virtual event; all of which will allow us to better compete as an industry with other leisure -time industries.
  • An integrated approach to creative products...which better aligns with today's art-making and crafting community.  More than ever before, the creative community is using a wide range of tools and materials from across the spectrum. Mixed media creatives are using yarn, fibers, and quilting supplies in addition to colors, papers, and brushes. Educators are actively exploring STEAM-focused curricula that incorporates tools across a wide spectrum. The Namta and AFCI communities have more consumers in common than ever before...and a merger would allow the membership to better take advantage of that dynamic.
  • We can learn from each other. The AFCI membership is, quite frankly, ahead of the Namta membership in cultivating and taking advantage of the powerful influencer community. And the Namta community has a deep understanding of how high quality artist's products can enhance the expressive process for creatives at ANY level. There is much that we can share and that can be used to drive expansive growth across the creative products market.

While Namta has come through the height of the pandemic in solid shape, there are no guarantees for the future. This seems to be a forward-looking initiative that would bring additional resource, expertise, and market alignment that should yield short-term dividends while setting up the organization to better weather future challenges. Sign me up.

David Pyle, Pyle Creative Studio
www.PyleCreative.com
https://tinyurl.com/5guohbwa



Updates
from American for the Arts Action Fund

 

The following information came from American for the Arts Action Fund on July 2, 2021


Visit the Arts Action Fund page for more updates.

Federal Legislative Update

Both the U.S. House Committee on Appropriations and its Subcommittee on Interior Appropriations approved a $33.5 million increase to the annual budgets of both the National Endowment for the Arts (NEA) and National Endowment for the Humanities (NEH). This matches the amount originally proposed by the Biden Administration to bring these agencies’ funding levels up to $201 million each for FY 2022. Congressional Arts Caucus Chair, who is also the Chair of the Interior Appropriations Subcommittee Rep. Chellie Pingree (D-ME) stated, “The cultural sector has been particularly devastated by COVID-19, and this funding will help to support relief and recovery for community organizations across the country." The bill now moves to a House floor vote and then on to the Senate.

Arts advocacy efforts helped the U.S. House of Representatives successfully fight off a series of GOP amendments to weaken the federal Transportation Infrastructure bill, one of which included an attempt to exclude the STAR Act, which restores the ability of local transit authorities to incorporate public art into transit projects. With the STAR Act intact, the Infrastructure bill now moves to the Senate.


NEA Announces Two Grant Programs for COVID Relief and Recovery for the Arts

NEA is offering a subgranting program for Local Arts Agencies with an application deadline of July 22, 2021.  Please watch our latest Americans for the Arts ArtsU Free Webinar to learn more about the specific guidelines for this program.

NEA is also offering direct grants to nonprofit arts and culture organizations with an application deadline of August 12, 2021.
        

SBA’s Shuttered Venue Operators Grants (SVOG) Updates    

SBA is working quickly to resolve all the technical glitches that have hindered this program. As of this morning and since their last report (see above), they have now decisioned 9,760 applications, of which 3,201 have been awarded $2.3 billion so far. Another 2,337 are queued for award, 272 declined, and 3,200 in review. Here are some other related updates:

The great majority of these “decisioned” applications represent Tier 1 and 2 applications.

Tier 3 applications will start seeing movement in July.

SBA is now awarding grant amounts based on 45% of the applicant’s gross income as reported on their 2019 tax return. This may yield higher than expected award amounts for some applicants and lower than expected award amounts for other applicants.

There will be an opportunity for those who received a lower than expected award offer to request a re-consideration at the end of July during a two-week period. In the meantime, accept that lower award amount so you don’t lose the right to request re-consideration.

There will also be an opportunity for those who were declined for lack of eligibility to appeal the decision at the end of July for a two-week period.

Supplemental grants for Tier 1 and 2 applicants will have an easy step to process beginning mid-August. Bonus: supplemental funding will be based on 50% of your original SVOG grant award, prior to any reductions of a PPP that you received in 2021.

SBA continues to confirm that there are ample funds to cover all eligible applicants in all tiers, including the supplemental grants to cover partial losses in 2021.

The SVOG portal is still open for new applications. It’s not clear when it will close, so please don’t delay.

To read an archive of Arts Action Fund federal updates, visit COVID-19 Arts Federal Policy Updates & Action Alerts.


                               


 
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