International Art Materials Association

 eNews:  July 29, 2020
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Namta Members,

We can't say it enough - we think about you all the time and want to make sure you know Namta is here to help you navigate these unprecedented times. If there is anything else we can do please reach out to us and let us know.

Last week we sent you an exciting update for Art Materials World 2021! We have new dates and a new show location so make sure to mark your calendars. For complete details please visit the Art Materials World page on

While we anxiously await to all meet in person again we hope you will join Namta virtually on a Happy Hour, a Demo Alley session or to learn something new on one of one of our weekly educational sessions.

Contact us if you have any questions, or if you just want to drop us an email and let us know how you are doing.

- Leah & Rick, Sue, Savannah and Karen

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accepted until Friday, July 31

Thank you 2020 Art Advocacy Grant Supporters! 




Our favorite-millennial Savannah Davis is a little under-the-weather this week but will back for the next issue.

You can email Savannah at [email protected].


John Dunphy

Vice President,

Tell us about your company.
John:  Lineco is the leading supplier of adhesives, tapes, and conservation framing materials such as acid-free frame backing paper, wheat starch, and neutral pH adhesive among others. The company also offers a line of book binding materials and book art kits.

What is the most enjoyable part of your job?
John:  Meeting and talking to the people who use our products, and introducing our products to those who haven't heard about them.

What is your favorite form of Art?
John:  I appreciate classic, life like art.

Do you create Art - professionally or as a hobby?
John:  I oil paint as a hobby, but my wife is a professional artists and art teacher


Klucel G can be dissolved in either water or alcohol, but it is its solubility in alcohol that presents the most useful possibility. It introduces the prospect of adhesion without the deformation that water can cause.

Klucel G is also a leather consolidant that assists in the prevention of the spread of damage caused by red rot.

from Lineco

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Sandy Goodstein
1958 -2020

Sandy Goodstein passed away on July 8th. 

Sandy worked at MacPherson's for 15 years. In MacPherson's Art Dog her colleagues paid tribute to her with their memories that included how Sandy "was pretty special" - "so friendly and out-going and helpful" - "generous with her knowledge""honest, down to earth person, very real, very genuine" - "a well-loved friend and colleague to many people in our industry" -  and "fearless."

See more on MacPherson's Art Dog -  Honoring Sandy Goodstein

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Members - have you downloaded the NEW NamtaNow Mobile App?  It has a lot of info for you and with the announcement of the new Art Materials Dates you'll want to keep up on notifications.

So, what's on this APP?

Welcome - takes you to all the new 2021 Art Materials World updates.

Company Directory

Individual Directory

Venue Information for Art Materials World 2021

Exhibitor and Sponsor Information

Resources that include Independent Reps, Namta Connect Zoom Schedule, and New Products

Namta on Twitter - and more . . .



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This is what is coming up in the next two weeks. Remember, the most up-to-date Schedule information can always be found on the Home Page of  We'll see you - in the virtual - 'there'!


July 30, 2020

12 Noon EDT - Eastern Daylight Time

Viviva Colorsheets
Presented by Rohan Vadgaonkar
Viviva Coloursheets


August 4, 2020
3 pm EDT - Eastern Daylight Time

Paper Makes the Difference

Presented by Joe Domeier
Hahnemuhle USA

August 5, 2020
3 pm EDT - Eastern Daylight Time

PPP Loan Forgiveness Application
Presented by Cherry Bekaert LLP

August 6, 2020

3 pm EDT - Eastern Daylight Time

A Conversation with Namta
Join Namta's Leah Siffringer, Executive Director
and Rick Munisteri, Director of Meetings

Registration Coming

August 11, 2020

12 Noon EDT - Eastern Daylight Time

Introduction to Grafix NEW Opaque Black Film
Presented by Tania Ahmed

Registration Coming

Thank you for these great comments we found on the post-presentation surveys about Namta Connect on Zoom!

This was so fabulous! I can't wait for the next one!

My question was answered, as were other questions I didn't ask. Well worth the time.

I have circumstantially missed these before, and while I will be prioritizing them, I was glad to see you have an archive of past 'episodes' available!



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Go to to let the Senator know you support the arts.

This is from their 'Our Mission' page:
The Arts & Culture sector employs 5.1 million people and provides $877 billion value added to the U.S. economy.  It adds more value to the economy than transportation, agriculture, or tourism. The Arts & Culture sector is a cornerstone of the larger U.S. economy, making up 4.5% of GDP.  Despite their out-sized cultural and economic contribution, the Arts & Culture sector of the U.S. economy is in grave danger.
Due to Covid-19, 62% of Arts Workers are fully unemployed. 94% of Arts workers have experience income loss; to date, the average Arts worker has lost $23,500 in revenue this year. Due to Covid, 66% of Arts workers are unable to access the spaces, staff, resources, or supplies needed to perform their work.

The National Endowment for the Arts chairman Mary Anne Carter said recently, "Times are drastic. Our Arts organizations are suffering. They don't know if they're going to survive, let alone reopen."  COVID-19 is spiking nationally, meaning Arts & Culture institutions will remain shuttered for the foreseeable future. In fact, 10% of Arts & Cultural Institutions are “not confident” that they will survive the pandemic (that’s 12,000 organizations).  29% have laid off or furloughed staff.

Furthermore, the common “survival jobs” for Arts workers are in the hospitality and service sectors, which have been almost equally devastated by this crisis. With over 20 million unemployed, the competition for “survival jobs” is fierce; millions will remain unemployed for the foreseeable future. It's not just Art & Culture workers, unions, and organizations who are in trouble: administrators, management, hospitality staff, custodians, and countless others depend on Arts & Culture institutions for income are currently relying on the Federal Pandemic Unemployment Compensation (FPUC) program to pay their bills. When FPUC ends on August 1st, millions of Arts workers will face instant financial catastrophe, including eviction, which as this Washington Post story reminds us, disproportionately impacts the Black community.

Without immediate relief, institutions themselves will permanently close; causing systemic economic collapse in a vibrant ecosystem of mutually beneficial businesses that all rely on Arts & Culture institutions for their success.  Compounding the tragedy is that millions of arts workers are losing (or have lost) their health insurance during a deadly pandemic; a pandemic that also disproportionately impacts those who are BIPOC.   

"Artists are visual historians, so public art tells the community what's really happening now. It reflects and preserves the times." 
- Thomas Wyans aka Detour

What Can Art Teach Us About the History of Plant Cultivation?

A Lot, It Turns Out - Via Something Called #Art Genetics.

by Sarah Cascone 

Giovanni Stanchi, Watermelons, peaches, pears and other fruit in a landscape (1645–72).
Courtesy of Christie’s.

The fruits and vegetables we eat today have come a long way from their wild ancestors, thanks to millennia of domestication and cultivation. And throughout history, artists have captured the appearance of plant-based foods, unwittingly offering a window into food’s genetic past.

Call it #ArtGenetics—that’s what Belgian researchers David Vergauwen, a cultural historian, and Ive De Smet of the VIB-UGent Plant Systems Biology Centre in Ghent, have dubbed their new field of research. Plant geneticists have typically looked for mutations in plant genomes to try to determine how their appearances might have morphed. But those genetic clues don’t paint a picture of how a vegetable used to look as well as a painting can.
Ive De Smet and David Vergauwen have coined the term #ArtGenetics for their new field of research. Photo by Liesbeth Everaert, courtesy of Cell Press.

“Images, and in this case artistic depictions, are a good way to provide that missing information,” De Smet told CNN. De Smet and Vergauwen published a paper on their new iconographic approach to tracing the visual evolution of fruits, vegetables, legumes, grains, nuts, and seeds in the journal Trends in Plant Science on Tuesday. “Plant-based food is lavishly depicted by thousands of artists throughout the ages and offers a vast and unique insight into the stunning evolution in shapes and colors of our modern-day groceries,” notes the article, titled “Genomes on Canvas: Artist’s Perspective on Evolution of Plant-Based Foods.”

“Capturing this information can demonstrate when and where particular varieties emerged, how common they were, and what correlation existed between food habits, trade routes, and newly conquered lands,” the researchers write.
Anthropomorphic Mochica Potato. Photo courtesy of Cell Press.

But there are pros and cons to harnessing art history as a genetics tool. Museum catalogues have the potential to serve as a massive historical database, but painting titles and descriptions don’t typically identify the exact kinds of foods pictured, especially if the food is just a minor detail. Even when food is a painting’s star, it might still have a generic Still Life title. Dated historical language can also make it difficult to single out works that would aid in this kind of research.

To overcome such difficulties, the duo is crowdsourcing their research, asking the public to email them photographs of paintings that are germane to the study. An app and a public database of submissions are also in the works. Of course, some painters were more skilled than others, while some dabbled in fantasy. And not all artistic styles value realism—so don’t send in a Cubist still life. A good control is to compare an artist’s paintings of plant-based foods to their depictions of roses, which have long history of cultivation and have therefore changed very little over the centuries. But the more art-historical examples of a given foodstuff the duo can find, the more likely researchers are to get an accurate sense of what it might have looked like before farmers set out to improve it, making it larger, more flavorful, and better textured.


Fact of the Week #228: Art helps us understand the past through analysis of artworks. It gives you a perspective of the culture and people of those

See more Art Matters Facts on





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FYI - Articles found on the Web With You In Mind

Getting Antsy?

Ways to Shake Up Working From Home

If you're missing your pre-quarantine work routine, these simple tips can help rejuvenate your work from home experience.

by Jill Duffy

Anyone newly working from home in the last few months has likely experienced some benefits and some drawbacks to their new situation. Seeing as good news is in short supply these days, I want to focus on the good things here. Working remotely comes with some wildly fantastic advantages. Let's look at how can we use those advantages to shake up our routines when we feel them stagnating. Recently, I posed this question to some friends, colleagues, and acquaintances: "What changes have you made since working from home that have had a positive outcome?" Their answers point to ways you can try changing your work-from-home routine if it's feeling tedious, unproductive, or otherwise stale.


Without a commute, you might have more flexibility in the morning in terms of time and how you use it. My sister mentioned that she's changed her morning routine completely and for the better. Instead of riding the subway, she now looks over her email and to-do list while having coffee and breakfast. She then goes for a walk before really digging into anything in her workday. In other words, she orients herself to the day's agenda and then gives herself time to process it.

While it's new to her, this strategy of reviewing what needs to be done before starting work has been around for a long time. It's common among people who are organized and efficient because it prevents surprises, like forgotten calendar appointments, and creates an opportunity to adjust their outlook and intentions for the day.

More than a few people told me that since working from home, their relationship to breaks has changed dramatically and for the better. In particular, I heard that people are taking more frequent breaks when they need them. Doing so can prevent eye strain and other injuries. Breaks also help prevent burnout.

When working in an office, it's easy to feel silently judged if you walk away from your desk too often or for too long, and that can prevent people from taking the breaks. At home, this pressure might not exist at all, making it easier, mentally speaking, to take a pause when you need one. The trick is that you have to actually do it. Because you may have fewer interruptions (Zoom Meetings aside) you might find that you actually forget to take your breaks. If you find this happening, set alerts, alarms, and reminders—whatever works for you.

It's important to acknowledge that for people with care responsibilities, being home will likely mean that some (perhaps many) of your break times go toward helping children, other people, or pets. In that case, your breaks might feel like obligations or distractions, rather than moments of relaxation. This is one of the ways that the coronavirus pandemic has disproportionately affected women, who have a disproportionate share of these responsibilities.

When you don't have to commute and you don't have to spend as much time making yourself presentable for the day, you might have earned back a little slice of time. If you're using that extra time to sleep a little longer, bravo! Don't underestimate the power of sleeping more. If you can get an extra 25 minutes of sleep per day, that's more than two hours of additional sleep over the course of a five-day workweek.

Sleep helps us recover from the day, as well as function at our best when we're awake. If you want to be able to focus and put in good hours of work, you need to also put in good hours of sleep. Sleeping enough and getting high-quality sleep takes time, and an extra 15 or 30 minutes each day adds up. For some ideas about how to get more and better sleep, read our article on how tech can help (and hurt) your sleep. We've also collected the best technology for getting a good night's sleep.

Jodi Harris is a personal coach who has been running her business from home for several years. She told me that when she switched from office life to that of a self-employed person working from home, she made one tiny change that had a huge positive effect. She stopped writing a daily to-do list and instead created a weekly list.

Doing so, she said, helped her think differently about how much she could move tasks and appointments around to make them work together. A daily to-do list was too restrictive.

If you're hitting a wall with your ability to work from home, try shifting how you write your to-do list. You could try a weekly list, or you might try another method of organizing your tasks altogether—switching, for example, from keeping lists to using a kanban board.

Dedicating yourself to fixed working hours can be a great habit. If you've been working from home for a while, however, and need to shake up your routine, changing your hours is certainly one way to do it.

If you can set your own hours, you can shift your whole day by an hour or two in either direction, or you can split up the day differently. What happens when you work for two hours early in the morning and then take two hours to do yoga and take a hot shower before getting back to business? How would it feel to stop working an hour earlier than you do now and then take an hour after dinner to wrap up? Remember, the change you make doesn't have to be permanent, so if it's not working for you, you can always go back to your previous schedule. Don't be afraid to experiment with your hours, though, if you need a change.


Working closer to your personal refrigerator can be a pain point, but it also allows you to eat differently while you work. If you used to buy lunch out when you worked in an office, you might notice that you're saving a lot of money by eating at home. The decision, however, of what to eat and when can really sap some people's energy. So what can you change about your lunch habits while working from home?

My partner, who has been working from home since mid-March, has found that removing the decision about what to eat and when really helps him not get preoccupied with food. He makes the same lunch every day and at the same time every day. It's always a sandwich on toasted bread, and while he might use turkey one day and roast beef the next, the other toppings and condiments typically stay the same. He doesn't have to think about it, and he knows exactly how much of each item to buy when we shop for groceries. This tactic is great if you struggle with eating at home.

If you prefer more variety and don't feel wiped out by lunchtime choices, then working from home lets you experiment with new foods, which is such a perk. For those who struggle, though, pick a time and food for lunch, and stick to them. Meal kits can be a great option for those who find that planning ahead is less stressful than deciding in the moment. The bonus is that you can work in some meals that you might not otherwise have time to prepare. Daily Harvest's smoothies and soups are excellent healthy options, and Ramen Hero's soups are well worth considering, too—if you don't mind the extra cash-and-calorie splurge.

A lot of people told me they love being able to dress down while working from home. PCMag lead software analyst Jeffrey L. Wilson mentioned that being barefoot all day has made him noticeably more comfortable. Others said being in pajamas or loose-fitting clothes not only feels better but also makes them happy.
If you're in a rut with your work-from-home life, however, changing your outfits might also help change your mindset. Putting on a work-appropriate outfit, shoes and all, makes some people feel more confident. Similarly, some people find that getting dressed at a specific time of day helps them get into the habit of starting work at a specific time, too. Try it before your next meeting or for phone or video-based job interviews. You can kick your nice shoes off when it's over.

In an office, we can't always choose the furniture, lighting, temperature, proximity to windows, and other elements of the workspace. At home, you may not have an office and you may not be able to buy all new furniture for your workspace, but you can customize your work area in other ways to brighten your day.

Start by checking that your space is comfortable and safe, ergonomically speaking. An ergonomic expert I interviewed explained that you can use common objects around the house, such as a small pillow for lumbar support, to improve your setup. At home, you can also add candles or aromatic diffusers, which aren't usually welcomed in a shared office environment. Bring in a few potted plants to boost your mood and clean the air. NASA's well-cited Clean Air Study names several common house plants that clean indoor air well. Additionally, if there's something you need to work comfortably, such as a mouse, keyboard or monitor, ask your employer whether it can cover the costs. It's not unusual for organizations to have a budget for supplies—ask!

One reality of being in an office is that you're constantly seen by others: your colleagues, your boss, the head of the organization, the interns. In these shared spaces, there are certain things people tend not to do because it might look bad. For example, if you picked up a book and read at your desk for 10, someone might jump to the conclusion that you're slacking off rather than taking a needed break by doing something you enjoy. In the comfort of home, it's much easier to do activities we enjoy as a way to take a short break. Get on the floor and stretch. Play an instrument or dance around to music without headphones. These kinds of breaks not only enrich our lives but also can give us a much needed mental switch so that when we return to work, we can see a problem in a different light or have fresh ideas.

Seven Tips for Making

e-Commerce Work for Your Small Business

Article from

by Hannah Kingston - Hannah is Smart Company's reach editor. Before that, she worked at national newspapers, radio stations and on TV sets. Today she covers health, wellness and most recently coronavirus.

Create a user journey you would like to take. If your website presents a user journey that you would not like to be on yourself, you need to change that! Smooth, streamlined user journeys are expected by consumers. Clear categories, filter options and interactive content are key for getting people to stay on your website, and importantly, keep coming back. Use heatmaps to test what’s working, what’s not, and keep working to optimise the user journey.

Be responsive. Have you ever reached out to a hairdresser or restaurant to make a booking and have not received any response? Have you ever then proceeded to contact them again? The likely answer is no. E-commerce allows people to shop all over the world, 24 hours a day, seven days a week. To make it in an industry that is becoming increasingly competitive, you need to ensure your customer service is not compromised. Make sure you have enough people to cover the communications between your brand and the people who are interested in engaging with it.

Ensure the look and feel of the website is in keeping with the brand. In 2020, aesthetic is everything. People who enjoy the look and feel of a website are more likely to make a purchase. According to research, 38% of people will exit a website if they don’t like the design, and it only takes users 50 milliseconds to make up their mind about whether or not they like a website. Ensure your branding is consistent throughout your website to help build brand associations among your customers. Brand guidelines should also be circulated among the entire team to ensure the voice of the business trickles throughout every medium, whether it’s socials, the website, email newsletters or even business cards.

Test every aspect of the website more than once. No one has time to wait for a website to load; you have 50 milliseconds to make a good first impression from a design perspective, but that also goes for load times. It is so important to ensure website load times are firing up to standard, that it’s easy to sign up for email newsletters, and pop-ups are easy to minimise if a consumer is not interested in your call to action. Faulty websites are a sure-fire way of losing potential customers, therefore it is important to make sure the experience potential customers are having online mirrors what they might expect in a face-to-face exchange.

Get social and remember SEO. A huge number of potential customers have their first interaction with a product or service online, and so having an omni-channel presence gives you the best opportunity of broadening your reach and growing your customer base. Create social media accounts on the channels that are appropriate for your product or service and ensure you have the scope to have a team member who can dedicate time to creating relevant content calendars and engage with your audience through direct messaging and comments. An estimated 43% of e-commerce traffic comes through organic (free) search so it is equally important to put budget behind an SEO strategy. As the e-commerce space becomes more highly competitive, it’s time to get competitive and try to gain ownership over the keywords that are associated with your business and brand.

Don’t forget mobile. The majority of adults (85%) think a company’s website, when viewed on a mobile device, should be as good or better than its desktop website, so it is essential that your website is optimised for mobile. Ensure the design of your website makes sense on desktop, tablet and mobile. What may work on desktop make be too crowded on mobile. It’s important to prioritise mobile in your design spec to ensure the user experience is consistent regardless of the channel they find you through.

Pivot with your customer base. E-commerce offers up a great opportunity to obtain customer research. You can see which products people are visiting the most, on which web pages people spend the most time, and how often customers return, among many other valuable insights. Learn from the data generated by your users and use it to your advantage. Depending on your product or service, you can create packages or additional services that fit the needs and wants of your customers. What’s more, the digital space allows you to ask more people a wider set of questions. Don’t be afraid to engage your customers with online polls and surveys to find out how you can better their experience with your brand.

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You have Choices that can Save you Money Now, in the Future!

What does it mean to have choices? As a Namta Member it means you have access to healthcare coverage options designed exclusively for Association members. It means you have the freedom to choose the one plan that’s right for you, your team, and your family. It means as an individual or small business, you have healthcare coverage at your fingertips!

The marketplace empowers you as a Namta member to be able to make a decision on the healthcare coverage you want and need.  One way we empower members is by offering a one-of-a-kind marketplace and ongoing education regarding healthcare related topics.  Visit today to begin your enrollment process and breathe easy knowing you have been empowered with the tools to choose the plan that’s right for you and your family.