International Art Materials Association

   eNEWS:  January 3,  2018 

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Generate Foot Traffic Without Breaking the Bank

by Rich Kizer & Georganne Bender

Today, you compete in a tough environment where every retailer – brick and mortar and online – is chasing each other’s customers. Customers, on the other hand, are trying to find the best shopping fit for what they want to buy. It’s impossible to be as profitable as you need to be if you try to outspend your competition, so what’s the answer?

If you want to keep your current customers close AND build word of mouth, the number one thing that attracts new customers to your store, ask yourself this question: What could you do, that no other retailer you compete with does, to thrill your customers? Think about what would excite you if you were a customer shopping in your store. And then make it a point to ask customers our BIG Question: “What ONE thing could we do to  ___________?” (you fill in the blank)

Try, “What ONE thing could we do to improve our customer service?” or “What ONE service could we add to make it more convenient to shop here?” or “What ONE in-store event could host that you would like to attend?”

Speaking of in-store events, they are another inexpensive way to attract new customers. Events make you stand out from your competitors! You can run a 20-percent off sale, but that’s not going to get people up off the couch because every retailer does that. But if you run that same 20-percent off sale and add in a costume contest for pets, with a portion of the day’s sales going to a local animal shelter, you’re going to have fun in the store. And you are going to attract new customers and sell them something while they are there.

There are many ways to build foot traffic and not spend a lot of money:

First Impressions
Create a display in your front window that’s guaranteed to attract attention. Use props, signing, or something that moves. Maybe even put a happy artist doing her thing in the window

Offer Coupons
Studies show that 96% of consumers use coupons, 81% of consumers use coupons regularly, and 85% of consumers look for coupons prior to visiting a retailer. If you have a store full of customers, bounce ‘em back! Give each one a Bounce Back Coupon that can’t be redeemed until the next week.

Send Email Often
Send email blasts on a regular basis, at least every 15 days. Remember to use more photos – BIG photos – and less copy to capture the reader’s attention in 20 seconds or less. Make the photos clickable links that take the reader back to your website.

Encourage the Conversation on Social Medias
Facebook and Instagram are perfect marketing vehicles for to help you get the word out about your store or event. If you want to attract a younger customer you may want to experiment with SnapChat as well. The trick with social medias is to post it at least once a day, every day, and answer every comment followers make.

Facebook offers lots of free opportunities to attract customers, including Facebook Offers, Facebook Live, contests, and polls. The Facebook Events option even allows you to post information about your own in-store events for free, and invite your followers to check it out. You’ll want to back up all of your efforts on Facebook by spending at least $2.00 a day in Facebook ads. There are plenty of things you can do that are no cost or low cost to build foot traffic and increase your store’s visibility – but it does take effort. Hold a brainstorming session with your team and talk about things you can do to right now attract shoppers!

Rich Kizer & Georganne Bender are professional speakers, retail strategists, authors and consultants whose client list reads like a “Who’s Who” in business. Companies internationally depend upon them for timely advice on consumers and the changing retail market place. KIZER & BENDER’s observations are widely featured in national newspapers, national and international industry and consumer publications, and on radio and television programs across the U.S. You can learn more at


2018-19 Slate of Nominations

Here is the 2018-19 NAMTA Officers and Board of Director slate of nominations that will be presented to the membership for approval at the Opening Welcome Reception of Art Materials World. NAMTA members are encouraged to attend this event and vote - 5:30 p.m. Saturday, March 3, 2018 in the Landmark Ballroom - Section A, Hyatt Regency Dallas, 300 Reunion Boulevard, Dallas.

Jeremy Franklin, A. Franklin & Associates

President Elect
Eras (Tony) Mines, Art Creations

Immediate Past President
Jim McDermott, Strathmore Artist Papers

Board Members
Maureen Labro-Guidetti, Savoir-Faire
Mike Roche, Rileystreet Art Supply
Tom Cicherski, Asel Art Supply
Phil King, SLS Arts

Diann Kincaid

Founder/Artist/President of Artzee Liquid Sealer
A 2018 Art Materials World Exhibitor

How did you become a part of the art materials industry?
I became a part of the art materials industry after formulating sealants and patina finishes for my personal sculpting pieces that would look like real bronze with a patina finish. I was unable to find the necessary art mediums, so, I decided to experience formulating them myself.

What do you do, and what is your favorite part of your job?
I am the creative ambassador. I design logos', labels, packaging, promotions and all the formulations. My favorite part, however R & D.

Do you create art?
Yes, I sculpt and oil paint. I am in my studio almost daily to sculpt, and I Plein Air paint.

What INDUSTRY person has taught or influenced you most?
Joanie Wolter Cuvee Art. Joanie was my first sculpting teacher that introduced me to the art of air dry clay. She would say "the sky's the limit", then encourage you to get your whole body into sculpting that idea you have in your head. I love her.

What NON-INDUSTRY person has taught or influenced you the most?
My husband Mark Spangler gave me my wings to fly.

Do you have something special to say about the history of your company?
I love my company. I founded Sculpted Animations in 2014 with my husband, Mark Spangler. We have sculpted a stockpile of theatrical animations consisting of Hummingbirds, Moose, Ravens, Livestock, Old Growth Timbers, 18th Century Kachina Doll Figures, Masks, Gestures, Textile and Fiber Art and continue to add to the collection. We teach classes to children and look to have our curriculum added to schools. Our sealants keep our originals unharmed when we cast our work in real bronze, and that is awesome.

Do you have any advice that you would give a new person coming into the art materials industry?
My advice to a new person is to create a strong support team. You can't do it all alone. It's your dream - lead your team. Stay healthy and meet your own personal goals; daily, weekly and monthly. Stay on track.

Where on the planet have you been that you were the most impressed with the visual art?
France while visiting the Louvre.

Is there something else that you think the membership would be interested in knowing about you and/or your company?
I love ART!

. . .  can take a look at this form and decide if you want to be a Spotlighted Member.

By The Numbers recently reported that 4 out of 5 of those with a Bachelor of Fine Arts (BFA) were highly satisfied with their jobs.

Salaries for those with a BFA ranged in averages of $41,000 for Graphic Designers, $57,000 for Senior Graphic Designers, $60,000 for Art Directors, $45,000 for Interior Designers, $84,00 for Creative Directors, $38,000 for Junior Graphic Designers, and $65,000 for User Experience Designers.


Notable Quote

“Have no fear of perfection, you’ll never reach it.”

Salvador Dalí -  Spanish artist and Surrealist movement leader. His paintings evoke his dreams and hallucinations.

Art Materials World 2018
March 4-6 in Dallas, Texas

Exhibitor Forms

Exhibitor Forms are due by January 19, 2018 where applicable, if you want the information included in the printed Convention Directory.
  • New Product Showcase Form
  • Show Specials Form 
        Take advantage of this, it's FREE!
  • In-Booth Activities Form

Art Materials world questions, email Karen or call 704.892.6244.

2018 Membership Renewals are due. If you need help, contact Sue Cohen or call 704.892.6244.


Art Advocacy

Visit for news, resources, and facts about Advocating for the Arts.

December's NAMTA Art Advocacy NEWS was recently sent by email. If you missed seeing it, it's posted on the Home Page of, or click here.

The Artists Magazine is partnering with the National Art Education Foundation (NAEF) to support instructional practice, research and professional development in visual arts education throughout the country.

A portion of each new subscription sold in 2018 will go directly to NAEF.

An added benefit of many prison arts programs is the opportunity for inmate artists to reconnect with society through their art in the form of auctions that support local nonprofit organizations, or community beautification projects (Brewster,1983,2012; Schrift, 2006,260-2).

Displaying or selling artwork, performing music, and theater, or having public reading of inmate prose and poetry, provides inmates the opportunity to engage in "productive exchanges with community before and after release" (Johnson, 2008,107).     Read all the Facts

James R. (Jim) Gazzaniga, Sr.

James R. Gazzaniga, Sr, of Williamstown, Massachusetts, passed away in November at the age of 87. Jim was a veteran of the Korean War and served in the US Navy. See Obituary

Paul Straquadine of Fredrix Artist Canvas/Tara Materials had this to say about Mr. Gazzaniga:
Following a career in Education, Jim was and Independent Representative in our industry for over 20 years. Jim's positive spirit and engaging sense of humor will be missed by all. Jim always graced our sales meetings with his signature song, "I'd rather have a buddy, not a girlfriend."

Jim Sr.'s son, Jim Gazzaniga, Jr., continues to represent several NAMTA Manufacturers.

Member News

F+W MEDIA has redesigned the Artists Network website to be a more welcoming and engaging environment for all of the content that previously lived across individual F+W art brand sites, including, and The new site provides the ultimate art experience, with premier and instructional content, video, fun interactive features, articles organized by medium & subject matter, galleries, resources and a wide array of products. “

F+W has also redesigned the Artist's Magazine.  In the January/February issue, readers will see a more visually appealing and engaging publication that features higher quality paper, more great content around art-making skills, and a renewed focus on “how to live an artful life.”

Don Dow
(pictured right), CEO and owner of Artograph, celebrated his 39th anniversary with the company this past December.

Don is looking forward to beginning his 5th decade in the art materials world.


Advertise Your Available Jobs

NAMTA Members can promote an available position within their company in NAMTA's bi-weekly eNEWS and on The listing will run in an issue of eNEWS and then it will remain on the website until you notify NAMTA that the position has been filled.
•    Job Listings are FREE for NAMTA members.
•    Fill out the Job Listing Form.


2018 Promotional Retail Calendar

NAMTA's Promotional Calendar can assist art materials retailers with their marketing and promotion plans with this month-by-month list of potential promotional events. Special events and promotions draw attention to your store, create excitement and boost the bottom line. 

Welcome New Members

Log in to the Online Directory on to find contact info for these new members.

Welcome to Laurie Waddoups-Gibbs from Global Marketing and Management. Global Marketing is the US Buying Agent for Jarir Bookstore in Saudi Arabia.

Sketch Wallet creates wallets that have a replaceable sketchbook inside for artists, writers, and visual thinkers. Sketch Wallet allows you to always have a sketchbook or notebook with you so when inspiration strikes you can put in on paper.
A 2018 Art Materials World Exhibitor

MC Art Supplies
has new owners - welcome to Aaron and Jessica Williams. MC Art is small art supply store in Waco, Texas that has served students and local artists for over 40 years.

Suzhou Frs Industrial Co.
manufactures stretched canvas, canvas frame, easels, brushes and art materials.
A 2018 Art Materials World Exhibitor

NAMTA regularly searches the web for articles and stories that may be of interest to members.



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