Resources

NAMTA provides an array of products and services developed just for members - the Searchable Online Membership Directory, industry information from NAMTA's Artists and Art Materials Studies, Training Manuals, Business Tools and more. Be sure to check out all that's available to you as a member.

New 2015 Artist & Art Materials Study

The focus of this study is active artists, covering the United States and Canadian artist markets.

The Artist & Art Materials Study survey results will be available early 2015 and are free for NAMTA members.


   Products and Services

Art Advocacy Posters
A series of posters supporting art advocacy. Three different posters, three different sizes to download and print for your office, store, or to give to your local schools and art organizations.
Advertising and Marketing
Create a marketing plan and shape your brand, determine how much you should be investing in advertising and marketing, set up an annual advertising and marketing calendar to maximize your return on that investment, determine strengths and weaknesses of traditional media, effectively manage digital advertising/marketing channels available - plus worksheets and tips from experienced art material retailers.
101 Tips
for Art Materials Retailers

Many of the industry’s most experienced and respected art material retailers have shared a little of their wisdom with NAMTA and you are the beneficiary. 101 Tips (that don’t include pricing) for Art Material Retailers will immerse you in page after page of advice from a group of experts who, collectively, have more than 500 years of experience selling art materials.
Managing People
A must-read for retail employers.  Topics include placing an ad for a job opening, the application, the Interview and the selection of new employees - employee handbooks, policies and procedures reviews, incentives, and staff education. Examples of interview forms included.

Toolbox Forms
Sales and revenues drive the business but it’s the day-to-day operations that can create the headaches.  Performance evaluations, incentive plans, hiring, firing . . . the list is endless. To provide a little assistance NAMTA has created a toolbox of forms and ideas to help you.

10 Business Tools
From the 2012 Artist & Art Material Survey, these tools include retailer financial benchmarks, retailer marketing advisor, online retailer areas for improvement, product growth trends, and product development insights.
Bibliography
This guide contains a collection of books, DVDs and websites where you can find trusted information about the art materials. Almost every item is recommended by a NAMTA member.
2015 Promotional Retail Calendar
Art materials retailers need a marketing and promotion plan.Special events and promotions draw attention to your store, create excitement and boost the bottom line. Here's a month-by-month list of
potential promotion events NAMTA has compiled for you.

   Industry Articles
 

The following articles were written for NAMTA by Tina Stevens, Principal of Stevens 470, a multichannel marketing agency developing and executing marketing initiatives to meet client objectives for positioning and growth. With over 20 years of experience working with a diverse mix of clients, Tina applies real world expertise to creating actionable marketing plans for business owners, entrepreneurs, marketing managers, and key marketing staff. Tina recently joined Greenfield Community College as an adjunct faculty member.
 

Renting Email Lists Can Be Risky

Marketing Trends & Technologies - Flying with Google's Hummingbird

Traditional Marketing Channels - Local Radio for Local Business: Part 1 - September 2014

Traditional Marketing Channels - Local Radio for Local Business: Part 2 - November 2014

Traditional Marketing Channels - Managing Your Mailing Lists

Traditional Marketing Channels - Coordinating Direct Mail with Online Channels

 

Traditional Marketing Channels - Today's Direct Mail Offers Great Opportunities

 

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General Retail Management
101 Tips for Retailers
Retail Promotional Calendar
10 Business Tools

Marketing
Advertising & Marketing Manual
Retail Promotional Calendar
Download NAMTA Logos
10 Business Tools

Articles

Human Resources
Managing People Manual

Art Materials Technical
and Legal Info
Bibliography for Art Materials
Essential Reference Guide

Industry Data and Surveys
Artists & Art Materials Study 2015
Artists & Art Materials Study 2012
Artists & Art Materials Study 2009

Industry Directories
Online Membership Directory
Who's Who Directory
Find A Retailer
NAMTA Independent Reps
Industry Associations List

Art Advocacy
NAMTA Art Advocacy Website
NAMTA Art Advocacy Logo

eNews
December 10, 2014 Edition
View the Archives

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