NAMTA provides an array of products and services developed just for members - the Searchable Online Membership Directory, industry information from NAMTA's Artists and Art Materials Studies, Training Manuals, and more. Be sure to check out all that's available to you as a member.
NEW - 2015 Artists & Art Materials Study
About the Study
Calling all Retailers for November 3-22
Promote the November Artist Survey
Help NAMTA get the third edition of the Artists & Art Materials Survey out to your customers by posting a link to the survey in your customer emails and/or social media postings. The focus of the study is active artists, covering the U.S. and Canadian artist markets and the results will be available FREE to NAMTA members in early 2015.
Products and Services
Advertising and Marketing
Create a marketing plan and shape your brand, determine how much you should be investing in advertising and marketing, set up an annual advertising and marketing calendar to maximize your return on that investment, determine strengths and weaknesses of traditional media, effectively manage the wide array of digital advertising/marketing channels available - plus worksheets and tips from experienced Art Material retailers.
A must-read for retail employers. Topics include placing an ad for a job opening, the application, the Interview and the selection of new employees - employee handbooks, policies and procedures reviews, incentives, and staff education. Examples of interview forms included.
101 Tip for Art Materials Retailers
Many of the industry’s most experienced and respected art material retailers have shared a little of their wisdom with NAMTA and you are the beneficiary. 101 Tips (that don’t include pricing) for Art Material Retailers will immerse you in page after page of advice from a group of experts who, collectively, have more than 500 years of experience selling art materials.
Sales and revenues drive the business but it’s the day-to-day operations that can create the headaches. Performance evaluations, incentive plans, hiring, firing . . . the list is endless. To provide a little assistance NAMTA has created a toolbox of forms and ideas to help you.
10 Business Tools
From the 2012 Artist & Art Material Survey, these tools include retailer financial benchmarks, retailer marketing advisor, online retailer areas for improvement, product growth trends, and product development insights.
Promotional Retail Calendar
Art materials retailers need a marketing/promotion plan.Special events and promotions draw attention to your store, create excitement and boost the bottom line. Here's a month-by-month list of
potential promotion events NAMTA has compiled for you.
This guide contains a collection of books, DVDs and websites where you can find trusted information about the art materials. Almost every item is recommended by a NAMTA member.
The following articles were written for NAMTA by Tina Stevens, Principal of Stevens 470, a multichannel marketing agency. With over 20 years of experience growing the business and working with a diverse mix of clients, Tina has real world experience creating actionable marketing plans, focusing her attention on creating successful strategies and executing those solutions throughout today’s marketing channels. As a successful entrepreneur for over 30 years, Tina has a business owner’s experience and perspective on management, sales, and marketing.
- Renting Email Lists Can Be Risky
- Marketing Trends & Technologies - Flying with Google's Hummingbird
- Traditional Marketing Channels - Today's Direct Mail Offers Great Opportunities
- Local Radio for Local Business
- Traditional Marketing Channels - Managing Your Mailing Lists
- Traditional Marketing Channels - Coordinating Direct Mail with Online Channels