Resources

NAMTA provides an array of products and services developed just for members - the Searchable Online Membership Directory, industry information from NAMTA's Artists and Art Materials Studies, Training Manuals, Business Tools and more. Be sure to check out all that's available to you as a member.


Featured Resources
 

Featured Resources are available to members for free.
Resources available for non-member purchase are noted


Merchandising
RETAIL OPERATIONS MANUAL VOLUME 3
COMING SOON: Merchandising is a critical component in the success of any art materials retailer. At its April 15-17 Art Materials World event in Denver NAMTA will introduce Merchandising . . . the third manual in its popular Retail Operations training program. Previous manuals have included Managing People and Advertising and Marketing


Artists & Art Materials Study 2015
New edition! This is THE study of the U.S. and Canadian artist markets and includes the results of authoritative surveys of more than 6,000 active artists and specialty art materials retailers and a summary of market size and trends.
Non-members can purchase for $300 - click here.


Art Advocacy Posters
A series of posters supporting art advocacy. Three different posters, three different sizes to download and print for your office, store, or to give to your local schools and art organizations.


Managing People
RETAIL OPERATIONS MANUAL VOLUME 1
A must-read for retail employers.  Topics include placing an ad for a job opening, the application, the Interview and the selection of new employees - employee handbooks, policies and procedures reviews, incentives, and staff education. Examples of interview forms included.
Non-members can purchase for $50 - click here.


Advertising and Marketing
RETAIL OPERATIONS MANUAL VOLUME 2
Create a marketing plan and shape your brand, determine how much you should be investing in advertising and marketing, set up an annual advertising and marketing calendar to maximize your return on that investment, determine strengths and weaknesses of traditional media, effectively manage digital advertising/marketing channels available - plus worksheets and tips from experienced art material retailers.
Non-members can purchase for $50 - click here


101 Tips for Art Materials Retailers
Many of the industry’s most experienced and respected art material retailers have shared a little of their wisdom with NAMTA and you are the beneficiary. 101 Tips (that don’t include pricing) for Art Material Retailers will immerse you in page after page of advice from a group of experts who, collectively, have more than 500 years of experience selling art materials.


Toolbox Forms
To provide a little assistance   To provide a little assistance NAMTA has created a toolbox of forms and ideas to help you - from the employement application to interview questions, employee evaluations, exit interviews, and various operational forms and information.


10 Business Tools
From the 2012 Artist & Art Material Survey, these tools include retailer financial benchmarks, retailer marketing advisor, online retailer areas for improvement, product growth trends, and product development insights.


Bibliography
This guide contains a collection of books, DVDs and websites where you can find trusted information about the art materials. Almost every item is recommended by a NAMTA member.


2015 Promotional Retail Calendar
Art materials retailers need a marketing and promotion plan.Special events and promotions draw attention to your store, create excitement and boost the bottom line. Here's a month-by-month list of
potential promotion events NAMTA has compiled for you.

 

 

 

 

 

 

 

 

 

 

 

 

 

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Resources by Topic

General Retail Management
101 Tips for Retailers
Toolbox Forms
Retail Promotional Calendar
10 Business Tools

Marketing
Advertising & Marketing Manual
Retail Promotional Calendar
Download NAMTA Logos
10 Business Tools
Marketing Articles

Human Resources
Managing People Manual

Art Materials Technical
and Legal Info

Bibliography for Art Materials
Essential Reference Guide

Industry Data and Surveys
Artists & Art Materials 2015
Artists & Art Materials 2012
Artists & Art Materials 2009

Industry Directories
Online Membership Directory
Who's Who Directory
Find A Retailer
NAMTA Independent Reps
Industry Associations List

Art Advocacy
NAMTA Art Advocacy Website
Art Advocacy Posters
Art Advocacy T-SHIRTS
Add the Art Advocacy LOGO

eNews
December 10, 2014 Edition
View the Archives

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