NAMTA provides an array of products and services developed just for members - the Searchable Online Membership Directory, industry information from NAMTA's Artists and Art Materials Studies, Training Manuals, Business Tools and more. Be sure to check out all that's available to you as a member.

Featured Resources

Featured Resources are available to members for free.
Resources available for non-member purchase are noted

Artists & Art Materials Study 2015

Market Summary
This report is the ONLY summary available of the trends, size and growth of the art materials market in the USA and Canada.
Non-members can purchase for $200

Artists Survey Results
Get the results of a December 2014 survey of more than 6,000 artists in the USA and Canada, including artworks created, art materials, content use, social media, spending by product category and retail channel, feedback for retailers, demographics, and returning to art. Report includes data from all three study years (2009, 2012, 2015), and professional, student, and recreational artists.
Non-members can purchase for $300

Retail Survey Results
Get the results of a 2015 survey of 150 art materials retailers in the USA and Canada: core financial metrics, growth trends, product trends, marketing and business best practices, challenges, and feedback for suppliers. The report includes data from all three study years: 2009, 2012, 2015.
* Non-members can purchase for $300



Managing People
A must-read for retail employers.  Topics include placing an ad for a job opening, the application, the Interview and the selection of new employees - employee handbooks, policies and procedures reviews, incentives, and staff education. Examples of interview forms included.
Non-members can purchase for $50 - click here


Advertising and Marketing
Create a marketing plan and shape your brand, determine how much you should be investing in advertising and marketing, set up an annual advertising and marketing calendar to maximize your return on that investment, determine strengths and weaknesses of traditional media, effectively manage digital advertising/marketing channels available - plus worksheets and tips from experienced art material retailers.
Non-members can purchase for $50 - click here


NEW - Merchandising is the third manual in NAMTA’s Retail Operations training series following Managing People and Advertising/Marketing. Merchandising has traditionally been about the process used to conduct retail sales.  What products do you sell, how to present them to your customers and at what price  While art materials retailers have traditionally engaged in the task of retail merchandising in a physical location, the internet has now made it possible to apply these same basic principles online in a virtual store. NAMTA’s newest Retail Operations training manual – Merchandising – has been written specifically for art materials retailers.  Whether a novice in the business or a veteran retailer looking to explore the changing dynamics of art materials sales, you’ll learn more about how this important facet of retailing can be managed in both brick-and-mortar and/or online environments.Target marketing, selecting vendors, shipping issues and costs, planograms, inventory control, managing your product mix, pricing strategies, working with sales reps and so much more are addressed in this manual.
Non-members can purchase for $50 - click here


101 Tips for Art Materials Retailers
Many of the industry’s most experienced and respected art material retailers have shared a little of their wisdom with NAMTA and you are the beneficiary. 101 Tips (that don’t include pricing) for Art Material Retailers will immerse you in page after page of advice from a group of experts who, collectively, have more than 500 years of experience selling art materials.
Non-members can purchase for $50 - click here


Toolbox Forms
To provide a little assistance   To provide a little assistance NAMTA has created a toolbox of forms and ideas to help you - from the employement application to interview questions, employee evaluations, exit interviews, and various operational forms and information.


10 Business Tools
From the 2012 Artist & Art Material Survey, these tools include retailer financial benchmarks, retailer marketing advisor, online retailer areas for improvement, product growth trends, and product development insights.


This guide contains a collection of books, DVDs and websites where you can find trusted information about the art materials. Almost every item is recommended by a NAMTA member.


2015 Promotional Retail Calendar
Art materials retailers need a marketing and promotion plan.Special events and promotions draw attention to your store, create excitement and boost the bottom line. Here's a month-by-month list of
potential promotion events NAMTA has compiled for you.


ART Matters Posters
A series of posters supporting art advocacy. Three different posters, three different sizes to download and print for your office, store, or to give to your local schools and art organizations.

Did you see these posters with 10 thought provoking quotes displayed at the NAMTA Booth in Denver?
Download and print these new colorful and informative posters.

NAMTA Members - let us know if we can send you a couple of the new posters.
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NEW Retail Operations Manual

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Resources by Topic

Industry Directories
Online Membership Directory
NAMTA Independent Reps

General Retail Management
101 Tips for Retailers
Toolbox Forms
Retail Promotional Calendar
10 Business Tools

Industry Data and Surveys
Artists & Art Materials 2015
Artists & Art Materials 2012
Artists & Art Materials 2009

Art Advocacy
NAMTA Art Advocacy Website
Art Advocacy Posters
Art Advocacy T-SHIRTS
Add the Art Advocacy LOGO

December 10, 2014 Edition
View the Archives

Advertising & Marketing Manual
Retail Promotional Calendar
10 Business Tools

Human Resources
Managing People Manual

Art Materials Technical
and Legal Info

Bibliography for Art Materials
Essential Reference Guide

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