NAMTA provides an array of products and services developed just for members - the Searchable Online Membership Directory, industry information from NAMTA's Artists and Art Materials Studies, Training Manuals, and more. Be sure to check out all that's available to you as a member.
NEW - 2015 Artists & Art Materials Study
About the Study
Calling all Retailers for November 3-22
Promote the November Artist Survey
Help NAMTA get the third edition of the Artists & Art Materials Survey out to your customers by posting a link to the survey in your customer emails and/or social media postings. The focus of the study is active artists, covering the U.S. and Canadian artist markets and the results will be available FREE to NAMTA members in early 2015.
Products and Services
Art Advocacy Posters - NEW!
A series of posters supporting art advocacy. Three different posters, three different sizes to download and print for your office, store, or to give to your local schools and art organizations.
Advertising and Marketing
Create a marketing plan and shape your brand, determine how much you should be investing in advertising and marketing, set up an annual advertising and marketing calendar to maximize your return on that investment, determine strengths and weaknesses of traditional media, effectively manage digital advertising/marketing channels available - plus worksheets and tips from experienced art material retailers.
A must-read for retail employers. Topics include placing an ad for a job opening, the application, the Interview and the selection of new employees - employee handbooks, policies and procedures reviews, incentives, and staff education. Examples of interview forms included.
101 Tip for Art Materials Retailers
Many of the industry’s most experienced and respected art material retailers have shared a little of their wisdom with NAMTA and you are the beneficiary. 101 Tips (that don’t include pricing) for Art Material Retailers will immerse you in page after page of advice from a group of experts who, collectively, have more than 500 years of experience selling art materials.
Sales and revenues drive the business but it’s the day-to-day operations that can create the headaches. Performance evaluations, incentive plans, hiring, firing . . . the list is endless. To provide a little assistance NAMTA has created a toolbox of forms and ideas to help you.
10 Business Tools
From the 2012 Artist & Art Material Survey, these tools include retailer financial benchmarks, retailer marketing advisor, online retailer areas for improvement, product growth trends, and product development insights.
Promotional Retail Calendar
Art materials retailers need a marketing/promotion plan.Special events and promotions draw attention to your store, create excitement and boost the bottom line. Here's a month-by-month list of
potential promotion events NAMTA has compiled for you.
This guide contains a collection of books, DVDs and websites where you can find trusted information about the art materials. Almost every item is recommended by a NAMTA member.
The following articles were written for NAMTA by Tina Stevens, Principal of Stevens 470, a multichannel marketing agency developing and executing marketing initiatives to meet client objectives for positioning and growth. With over 20 years of experience working with a diverse mix of clients, Tina applies real world expertise to creating actionable marketing plans for business owners, entrepreneurs, marketing managers, and key marketing staff. Tina recently joined Greenfield Community College as an adjunct faculty member.