NAMTA provides an array of products and services developed just for members - the Searchable Online Membership Directory, industry information from NAMTA's Artists and Art Materials Studies, Training Manuals, Business Tools and more. Be sure to check out all that's available to you as a member.
Artists & Art Materials Study 2015
New edition! This is THE study of the U.S. and Canadian artist markets and includes the results of authoritative surveys of more than 6,000 active artists and specialty art materials retailers and a summary of market size and trends. The Artist Survey Report will be released January 13, 2015.
Art Advocacy Posters
A series of posters supporting art advocacy. Three different posters, three different sizes to download and print for your office, store, or to give to your local schools and art organizations.
Advertising and Marketing
Create a marketing plan and shape your brand, determine how much you should be investing in advertising and marketing, set up an annual advertising and marketing calendar to maximize your return on that investment, determine strengths and weaknesses of traditional media, effectively manage digital advertising/marketing channels available - plus worksheets and tips from experienced art material retailers.
101 Tips for Art Materials Retailers
Many of the industry’s most experienced and respected art material retailers have shared a little of their wisdom with NAMTA and you are the beneficiary. 101 Tips (that don’t include pricing) for Art Material Retailers will immerse you in page after page of advice from a group of experts who, collectively, have more than 500 years of experience selling art materials.
A must-read for retail employers. Topics include placing an ad for a job opening, the application, the Interview and the selection of new employees - employee handbooks, policies and procedures reviews, incentives, and staff education. Examples of interview forms included.
To provide a little assistance To provide a little assistance NAMTA has created a toolbox of forms and ideas to help you - from the employement application to interview questions, employee evaluations, exit interviews, and various operational forms and information.
10 Business Tools
From the 2012 Artist & Art Material Survey, these tools include retailer financial benchmarks, retailer marketing advisor, online retailer areas for improvement, product growth trends, and product development insights.
This guide contains a collection of books, DVDs and websites where you can find trusted information about the art materials. Almost every item is recommended by a NAMTA member.
2015 Promotional Retail Calendar
Art materials retailers need a marketing and promotion plan.Special events and promotions draw attention to your store, create excitement and boost the bottom line. Here's a month-by-month list of
potential promotion events NAMTA has compiled for you.