The International Art Materials Association (NAMTA®) is dedicated to promoting the art/creative materials industry. Members include retailers, manufacturers, distributors, importers, and independent reps from around the world. Our mission is to provide members with the products, services and information needed to grow and prosper.
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NAMTA's Art Advocacy Program

NAMTA helps its members find the resources and tools they need to address a wide range of Art Advocacy issues that can develop in their community. Visit www.NAMTAARTADVOCACY.org

Display the NAMTA Art Advocacy Logo on your website and newsletters.

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NAMTA launches Newest Training Manual in its Retail Operations Series
Retail Merchandising . . . a key piece of art materials sales success


Merchandising has traditionally been about the process used to conduct retail sales. What products do you sell, how to present them to your customers and at what price. While art materials retailers have traditionally engaged in the task of retail merchandising in a physical location, the internet has now made it possible to apply these same basic principles online in a virtual store. NAMTA’s newest Retail Operations training manual – Merchandising – has been written specifically for art materials retailers. Whether a novice in the business or a veteran retailer looking to explore the changing dynamics of art materials sales, you’ll learn more about how this important facet of retailing can be managed in both brick-and-mortar and/or online environments. Target marketing, selecting vendors, shipping issues and costs, planograms, inventory control, managing your product mix, pricing strategies, working with sales reps and so much more are addressed in this manual.

Merchandising is the third manual in NAMTA’s Retail Operations training series following Managing People and Advertising/Marketing . . . and it, too, is FREE to download for NAMTA members here. For non-members the manual is available for $50 here. Each of these manuals are great tools to share with your employees and discuss in staff meetings.  Download your copy today.

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Artists & Art Materials Study 2015

Artists Survey Results
Members can download free here.  Non-members can purchase the data for $300.
NAMTA received responses from more than 6,000 US and Canadian artists in November. The results can help you shape your business and have a better understanding of the needs, desires, trends and thoughts of your artist customers.

Retail Survey Results
Members can download free here.  Non-members can purchase the data for $300.
Get the results of a 2015 survey of 150 art materials retailers in the USA and Canada: core financial metrics, growth trends, product trends, marketing and business best practices, challenges, and feedback for suppliers. The report includes data from all three study years: 2009, 2012, 2015.

Highlights of the 2015 Study: Closing the Gap
This presentation was given at NAMTA’s Art Materials World 2015 trade show. Learn how to make your store a better fit with what artists want in 2015. Learn the best marketing techniques, social media sites and content recommendations, how to reach younger customers, product trends, and the most important store features based upon the results of the 2015 NAMTA surveys of artists and art materials retailers.

Survey Sponsors
A. Franklin & Associates - Ampersand Art Supply - Blick Art Materials - Canson - Crescent Cardboard - Daler-Rowney - Escoda Sabatés - F+W Media - Faber-Castell - Fredrix Artist Canvas/Tara Materials - Gamblin Artist Colors - Global Art Materials - Golden Artist Colors - Grafix  - Grimstad Comerford Group - HK Holbein - Jack Richeson & Co. -  Logan Graphic Products - Princeton Artist Brush - R & F Handmade Paints - Reeves & Associates - SAMPRO-Hammer & Associates - Speedball Art Products - Strathmore Artist Papers

This is the third edition of the study independently conducted in 2009, 2012, and 2015. It is the ONLY current national survey of artists in the USA and Canada.

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Art Materials World 2016
 

The value of attending NAMTA’s annual convention will significantly increase in 2016 when that event is co-located at the Houston Convention Center with CAMEX, the annual convention of the National Association of College Stores.This synergy will provide more exhibitors for buying companies to visit and a large group of potential customers for exhibitors. Executives from more than 1,000 college books stores attend CAMEX.

Email NAMTA for information about Art Materials World 2016
Houston, Texas - March 6 - 8.

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Art Matters Posters from NAMTA Art Advocacy Program

Did you see these posters with 10 thought provoking quotes displayed at the NAMTA Booth in Denver?
Coming soon, you will be able to download and print these colorful and informative posters to give away to your customers, or donate to your local schools or art organizations.

NAMTA Members - let us know if we can send you a couple of posters.
Contact NAMTA

 

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NAMTA's Membership Advantage




NAMTA members have an advantage in the art and creative materials industry - the products, services, networking and information they need to grow and prosper.
The Resource Advantage
The Networking Advantage
The Savings Advantage

 

 

 

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