The International Art Materials Association (NAMTA®) is dedicated to promoting the art/creative materials industry. Members include retailers, manufacturers, distributors, importers, and independent reps from around the world. Our mission is to provide members with the products, services and information needed to grow and prosper.

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NAMTA launches Newest Training Manual in its Retail Operations Series
Retail Merchandising . . . a key piece of art materials sales success


Merchandising has traditionally been about the process used to conduct retail sales.  What products do you sell, how to present them to your customers and at what price  While art materials retailers have traditionally engaged in the task of retail merchandising in a physical location, the internet has now made it possible to apply these same basic principles online in a virtual store.

NAMTA’s newest Retail Operations training manual – Merchandising – has been written specifically for art materials retailers.  Whether a novice in the business or a veteran retailer looking to explore the changing dynamics of art materials sales, you’ll learn more about how this important facet of retailing can be managed in both brick-and-mortar and/or online environments.

Target marketing, selecting vendors, shipping issues and costs, planograms, inventory control, managing your product mix, pricing strategies, working with sales reps and so much more are addressed in this manual.

Merchandising is the third manual in NAMTA’s Retail Operations training series following Managing People and Advertising/Marketing . . .
and it, too, is FREE to download for NAMTA members here. For non-members the manual is available for $50 here. 

Each of these manuals are great tools to share with your employees and discuss in staff meetings.  Download your copy today.

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Artists & Art Materials Study 2015


Artists & Art Materials Survey -  Results Are Available
Members can download free here.  Non-members can download the data for $300.
NAMTA received responses from more than 6,000 US and Canadian artists in November. The results can help you shape your business and have a better understanding of the needs, desires, trends and thoughts of your artist customers.

Retail Survey Results - Results JUST RELEASED
Members can download free here.  Non-members can download the data for $300.
Get the results of a 2015 survey of 150 art materials retailers in the USA and Canada: core financial metrics, growth trends, product trends, marketing and business best practices, challenges, and feedback for suppliers. The report includes data from all three study years: 2009, 2012, 2015.

The following companies sponsored the Study:
A. Franklin & Associates - Ampersand Art Supply - Blick Art Materials - Canson - Crescent Cardboard - Daler-Rowney - Escoda Sabatés - F+W Media - Faber-Castell - Fredrix Artist Canvas/Tara Materials - Gamblin Artist Colors - Global Art Materials - Golden Artist Colors - Grafix  - Grimstad Comerford Group - HK Holbein - Jack Richeson & Co. -  Logan Graphic Products - Princeton Artist Brush - R & F Handmade Paints - Reeves & Associates - SAMPRO-Hammer & Associates - Speedball Art Products - Strathmore Artist Papers

This is the third edition of the study independently conducted in 2009, 2012, and 2015.
It is the ONLY current national survey of artists in the USA and Canada.

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Art Materials World 2016
 

The value of attending NAMTA’s annual convention will significantly increase in 2016 when that event is co-located at the Houston Convention Center with CAMEX, the annual convention of the National Association of College Stores.This synergy will provide more exhibitors for buying companies to visit and a large group of potential customers for exhibitors. Executives from more than 1,000 college books stores attend CAMEX.

Email NAMTA for information about Art Materials World 2016
Houston, Texas - March 6 - 8.

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NAMTA's Art Advocacy Program
 

NAMTA helps its members find the resources and tools they need to address a wide range of Art Advocacy issues that can develop in their community. NAMTA has partnered with a variety of not-for-profit associations that share NAMTA's objectives and who, too, have devoted significant resources to collect, collate and package Art Advocacy information. www.NAMTAARTADVOCACY.org

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NAMTA's Membership Advantage




NAMTA members have an advantage in the art and creative materials industry - the products, services, networking and information they need to grow and prosper.
The Resource Advantage
The Networking Advantage
The Savings Advantage

 

 

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