International Art Materials Association

   eNEWS:  July 4, 2018 


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Grants Available

NAMTA offers Art Advocacy Grant to programs that promote and foster the visual and creative arts in one of the following categories: Public Art, Art Education, The Military, and Health & Healing are eligible to apply for a NAMTA Art Advocacy Grant.

Let your customers know about this grant

•   Print this flyer and leave it at your checkout or hand out to your customers.
•  Or, put this link https://namta.memberclicks.net/art-advocacy-grant-application to your newsletters and social media.
Thank you to Art Advocacy Grant Sponsors    and   .
If you or your company would like to sponsor the Art Advocacy Grant Program with a donation, please click here.


Leah Siffringer  Earns Prestigious CAE Credentials


The American Society of Association Executives (ASAE) has announced that Leah Siffringer, NAMTA’s Manager of Membership Services & Art Advocacy, has earned her Certified Association Executive (CAE) designation, the highest professional credential in the association industry.

“We are all very proud of Leah,” said NAMTA Executive Director, Reggie Hall.  “Earning the CAE designation is not easy and to do it on her first attempt is a clear indication of her commitment to and knowledge of association management.”

To be designated as a Certified Association Executive, applicants must have at least three years of management experience with a non-profit organization, complete a minimum of 100 hours of specialized professional development, pass a stringent examination of association management and pledge to uphold a code of ethics.

 


By the Numbers


In the Artists & Art Materials Study 2018 Tables and Trending Report, survey respondents said price and shipping cost are the most important features for online art supply stores among both U.S. and Canadian artists.

Price came in first, and shipping cost came in second with a little over 80%. Survey answers were from Art Students, Professional Artists and Hobbyists.

The 2018 Studies are free for NAMTA Members. Get your copies here



Notable Quote

"I had no wish for a change of scene. All these places that I knew so well, the Seine with its strings of barges, the tugs with their plumes of smoke, the taverns in the suburbs, the colors of the atmosphere, the sky with its great clouds and its patches of sun, these were what I wanted to paint."
- Maurice de Vlaminck

Maurice de Vlaminck was a French painter. Along with André Derain and Henri Matisse he is considered one of the principal figures in the Fauve movement, a group of modern artists who from 1904 to 1908 were united in their use of intense colour.
Pictured - The River Seine at Chatou (1906)

 




  

NAMTA Suppliers

Sign up for your 2019 Booth - fill out this form, or contact Rick Munisteri.

Know an art supply retailer that is not a NAMTA Member? Let us know so we can make sure they know about Art Materials World 2019. Send info to Karen or call 704-892-6244.

 


 Art Advocacy


•  Public Art 

The Fair-Haired Dumbbell building is a 6-story office-over-retail building in Portland, Oregon. Erected in 2017, the building is comprised of two separate masses, connected by skybridges. All four sides of each building, plus the roof (thus ten planes total) feature original artwork by James Jean. More than mere decoration, the mural for the Fair-Haired Dumbbell is symbolically merged with the architecture and inspired by its location and inhabitants . . .  read more

Visit American for the Arts' PUBLIC ART NETWORK YEAR IN REVIEW DATABASE to see a collection of nationally recognized works of Public Art.


•    Fact

See All the FACTS

 

Visit namtaartadvocacy.org for news, resources, and facts about Advocating for the Arts.




 

Contributing to the 2018 LTL Rate Increases

A PartnerShip Blog Post, 06/19/2018, by Leah Palnik

LTL freight rate increases are unavoidable. And in this current tight capacity market, it’s no surprise that many carriers have taken their general rate increases (GRIs) earlier than in previous years. Just like in the truckload market, costs are been driven up by the ELD mandate, the driver shortage, and hours of service (HOS) rules. Coupled with the strong U.S. economy, freight demand is surging and straining the market.

Along with the tight capacity market, trends towards shorter supply chains and smaller, lighter loads have led to more demand for LTL services. The rise of ecommerce has played a large role in the increased demand. Products that consumers never would have dreamed of ordering online years ago, like furniture, have now become commonplace for ecommerce. However, these types of shipments are less desirable for carriers. With more deliveries being made to more remote areas without backhaul opportunities, the costs are significantly higher for them.

With the driver shortage, it is easier for carriers to find and recruit LTL drivers, compared to truckload. They are more appealing jobs, with shorter lengths of hauls and less time away from home and families. However, there are fewer LTL carriers entering the market when compared to truckload. The complex networks of terminals that LTL carriers rely on are much more difficult to establish, making it a significant barrier to entry.

With all of those factors to contend with, LTL carriers have been announcing their GRIs throughout the first half of 2018.

FedEx Freight: 4.9% effective January 1
YRC Freight: 5.9% effective February 19
XPO: 5.9% effective March 5
UPS Freight: 5.9% effective March 26
ABF: 5.9% effective April 16
Estes: 5.9% effective May 7
Old Dominion: 4.9% effective June 4

Rates aren’t the only thing on the rise. Many carriers are charging more for accessorials like inside delivery or Saturday delivery. Carriers are also implementing tools and technology that help them determine what types of freight are profitable and which ones aren’t – and charging accordingly. Dimensional pricing is one example of this. Many carriers have invested in dimensioning machines, which calculate the amount of space a shipment will need in the truck, leading to less dependency on the National Motor Freight Classification (NMFC) system.

As with any announced rate increases, the important thing to remember is that the averages may not reflect the actual increases you’ll see in your freight bills. Depending on the lane and shipment characteristics like weight or class, the increase could be significantly more.

To determine what you can expect and what you can do to offset the rising costs, start by taking a look at the increases for your typical lanes. That will give you a better idea of what cost increases you can budget for, rather than relying solely on the reported averages. Then determine ways to reduce those costs. Consider working with a freight broker, to benefit from their industry expertise. A quality broker will have the knowledge to help you navigate the market and will be able to find solutions that can help to reduce your costs.

 Visit PartnerShip.com/NAMTA for complete program details and member discount information. Shipping program can be used in USA only.


 


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What to Send to Your Email List

Content inspired from optinmonster.com  by Mary Fernandez on June 19, 2018

Do you know what types of emails you should be sending your email list? Email marketing a great way to sell online, but after you grow your email list, then what. While collecting emails and encouraging website visitors to opt in to your list is a major process that requires a lot of time and effort to perfect, the end goal is not to have a massive list of subscribers. At some point, you have to convert these subscribers into customers. Effectively turning all those email leads into paying customers really depends on the types of emails you’re sending.

Here are some of the different types of emails to be sending your list:

The Welcome Email
Your welcome email is the email you send a subscriber within 24 hours after they opt in to your list. It’s a simple email that tells them how happy you are that they’ve subscribed, and then lays out some of the things they can expect to receive in their inbox.  The Offer EmailThis email includes a discount, coupon, or some other special deal that you send out to subscribers as a “thank you” for being on your VIP list. Offer emails typically have high open rates.

The Survey Email
A really good email marketing campaign isn’t a monologue… it’s a dialogue. You can’t expect to shower your subscribers with emails without ever asking them for their input. That’s where the survey email comes into play. It’s a simple email (typically sent within the first couple weeks) that asks them to respond to certain questions around topics relevant to your product. You can then use this information to better tailor your marketing efforts to their needs.

The Request Email
After you’ve delivered on your promises, you’ve earned the right to ask for a little something in return. This email can be used to ask for a favor, such as a testimonial or review on a particular site.

The Newsletter Email
While the newsletter email gets a lot of focus in email marketing circles, don’t fall into the trap of sending boring or uneventful newsletters just for the sake of sending a newsletter. This is a surefire way to make your followers hit the “unsubscribe” button. Always make sure that your newsletters contain important, intriguing, or helpful information. If you don’t have anything important to say this week, skip it.

The New Product EmailWhen you launch a product or new inventory comes in, your subscribers should be the first to know.

The Announcement Email
Whenever you’re launching a new product or announcing an event, send a simple email to your subscribers to let them know and make them a part of your growing brand. This email takes very little time and is an effective way to conjure up excitement.

The Anniversary Email
Many marketers like to send out an anniversary email to thank subscribers for being a part of their list.







NAMTA regularly searches the web for articles and stories that may be of interest to members.

 


 Your Business Costs are Up. What About Your Prices?
by Stan Choe, Washington Post, June 19, 2018

I’s not just your electric bill that’s going higher — all types of expenses are rising for small businesses as inflation grabs hold across the economy. That has owners more likely to raise their own prices than at any time in the last decade. Should you be among them?

The percentage of small businesses raising their prices in May jumped to the highest level since 2008, at a net 19 percent, according to a survey by the National Federation of Independent Business. And more seem set to follow suit. A little more than a quarter of small businesses said they plan to raise their prices over the next three months, the highest level since 2008.

They’re following ground already trod by some big rivals. Starbucks upped the price of a regular drip coffee this month by 10 to 20 cents in most of its U.S. stores, for example, while Amazon announced an increase in its annual Prime membership fee by $20 to $119. Those behemoths drew some ire from customers, but are pushing ahead.

“Smart retailers raise their prices, and the failing ones say they can’t,” said Bob Phibbs, CEO of The Retail Doctor consulting group.

The risk of losing customers by raising prices is always real, particularly after a long low-inflation economy. But the pressure is on to join the tide as labor costs keep climbing. The unemployment rate is at an 18-year low and minimum wages are rising, which increases competition for workers.

Here are some issues to keep in mind while mulling how to cover increased costs:

Don’t assume switching to lower-cost items can fix everything.
Phibbs tells of a restaurant in Brooklyn that used to serve freshly baked bread with its dinners, but its new owners decided that was too expensive and switched to prepackaged dinner rolls. Sales dropped off in the ensuing months because the bread was one of the main draws for customers.

Consider raising prices only on some, rather than across the board.
The products and services that are selling the best are the ones already proven to be what customers want. So they should be the ones that customers will be most willing to pay more for.

Give some advance warning.
Let customers know a week or so beforehand that price increases are coming for some items, with a short explanation that it’s to help maintain quality and that you appreciate their understanding.

Make sure your employees are on board.
They’re the ones who will face the brunt of questions and complaints from customers. They may also have questions of their own. Consider Heidi Owen West, who owns two apparel stores in Saratoga Springs, New York: Lifestyles of Saratoga and Caroline and Main.

“Some of my own employees say, ’Are you kidding me?’” when they see the prices for some of the most expensive products at the stores, which sell high-end women’s clothing, among other items. “We have a training process that explains everything to them, why it’s that expensive, and then they turn around and explain it to the customer.”

Consider that this may actually be the best moment to raise prices.
The economy is growing, unemployment is low and consumer confidence is close to its highest level since 2000. “Things don’t stay this good forever,” Phibbs said. “Now is the time to be making money.”

More FYI

5 Marketing Trends To Pay Attention To In 2019
The world is changing a mile a minute, and it’s hard to scale, differentiate yourself, and maintain trust in the ever-changing marketing world. The more you can plan ahead, the better equipped you feel to manage those changes when they happen…

A Guide to Small Business Overtime Laws
The laws governing overtime requirements can change, and the penalties for noncompliance can be expensive, so it's important to stay in the know...

With Interest Rates Rising, Small Businesses Should Apply For Loans Now
Federal Reserve chair Jerome Powell announced another interest rate hike on June 13 and foretold of two more increases later this year. The move signals strength in the overall economy...

The Dos And Don'ts Of Growing Your Small Business
Growing your business is an exciting task. It means customers are receiving your business well and you’re bringing in a profit...As a


 

 

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Click here for more info!



Member Account #: 8012 806 1458


Contact: Steven Woods-Gray
855.337.6811 (ext. 12730)
steven.woods.gray@officedepot.com

 




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